Social media algorithms are a cryptic and arguably terrifying concept, engineered to keep you doomscrolling. The mysterious, seemingly undregulated nature of social algorithms means we're often 'force-fed' harmful content – something that The Cybersmile Foundation is keen to combat.
In a provocative new campaign, the nonprofit organisation has debuted its fictional brand, Algorithm. Turning harmful online content into tangible pantry staples, the disconcerting food makeovers are a stark reflection of the often hidden world of dangerous online content, demonstrating how physical design can be a powerful catalyst for change.
