Once upon a time, a celebrity at the apex of their popularity would perhaps parlay their great adulation into a little extra cash by partnering with a beauty brand. It happened even as far back as the 1920s, when the silent film star Rudolph Valentino worked with Mineralava beauty products.
By and large, though, they generally stuck to whatever they did that made them famous and every now and then their rapacious fans might be treated to a tidbit about which lotion or potion they used. Grace Kelly, for example, divulged a fondness for Lancaster sun products. Philip Kingsley’s cult Elasticizer was invented for and then heartily endorsed by Audrey Hepburn. And we all know about Marilyn going to bed wearing zilch but her beloved Chanel No 5.
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