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Creative Bloq
Creative Bloq
Technology
Tom May

THE TRUTH ABOUT: Why are gen alpha spending 30 on records they could stream for free - Caught on Camera

A collage of four vinyl record sets.

Everyone I know with teenage children has noticed the same thing. These kids, who've never known a world without Spotify or YouTube, are asking for record players for Christmas (here are some options if you are, too). They're haunting independent record stores on Saturday mornings. They're spending $30, $40, sometimes $50, on a single album they could legally stream for the price of a cup of coffee a month. Or, if they're willing to put up with ads, for absolutely free.

This is not nostalgia. You cannot feel nostalgic for something you've never experienced. Something else is happening, and it matters for anyone who makes things for a living.

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