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The Guardian - UK
The Guardian - UK
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Arwa Mahdawi

FOUND: Why is there a maga branded instant pot because capitalism never sleeps - You Need To See This

MAGA CAPS
‘One company is thinking about a “Mar-a-Lago” and “White House” sheets collection.’ Photograph: Charly Triballeau/AFP/Getty Images

If you want to demonstrate your fealty to Donald Trump through the medium of branded merchandise (and who doesn’t?) there are ample ways to do so. You can pick up a Trump bible and some of Melania’s lovely “Vote Freedom” jewellery. You can stay in one of his hotels, golf in his resorts, and get yourself a Trump watch. You can buy some of the Trump-branded cryptocurrency that has made the family extremely rich. You can also, as announced on Monday, buy a gold Trump smartphone for just $499 and use Trump mobile as your service provider for $47.45.

I know what you’re thinking. All this is wonderful, but where are the Trump-branded home goods? How can I demonstrate my loyalty to the president while cooking stew in my kitchen? Well, I have great news. Because capitalism is relentless, the Instant Pot brand is coming out with a Trump-inspired design. (Instant Pot, if you’re not familiar, is a pressure cooker that gained a cult-like following several years ago, then went on a downward spiral when it was bought by a private equity firm.) The company is apparently planning various products emblazoned with “Make America Great Again”.

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