Even for dividend investors, PepsiCo Inc. (NASDAQ: PEP) shareholders have faced tough times. PEP stock is down 5.89% in 2025 and 19.5% over the last 12 months. But that would be oversimplifying the situation. The company’s stock has been under pressure over the previous three years.
However, this isn’t a story unique to Pepsi. The entire consumer staples sector has been under pressure for several years. This is a simple yet complex margin and revenue story.
