Younger savers are prioritising ethical saving even if it means lower returns despite the growing strain on household finances from rising energy bills and food costs.
(Picture: PA Archive)Younger savers are still opting to put their morals before returns when it comes to saving, even as it becomes harder to put money aside due to decades-high inflation.
Two-thirds (65%) of 18-24 year olds are prioritising ethical saving over financial returns, and they would stick with this even if an ethical product offered lower returns than a non-ethical alternative, new research from Gatehouse Bank shows.
