Digital fashion is spreading to non-digital spaces. AR fashion platform Zero10 has partnered with Crosby Studios to reimagine its offerings, introducing a first-of-its-kind pop-up that bridges the physical and virtual retail experience through augmented reality.
Located in New York City’s SoHo neighborhood, the space features a five-piece virtual collection designed by Crosby Studios, which also conceptualized the retail experience and its interior design. Rather than relying on traditional retail set-ups including clothing racks and a cash register, Crosby Studios designed the concept store as an interactive space where people are able to create, commune, and explore through content creation without being stunted by physical objects and inefficient processes.
