INSANE: Evankonikoff | Rare Historical Photos

45 People Share The Most Iconic ‘Last Words’ In History

A bit of backstory. Beamer's wife and a friend tried to profit off this, founding a charity and applying for copyright of the phrase "let's roll". The charity was supposed to "counsel kids who lost a parent from terrorist attacks". They started out with about 4 millions in assets, burned cash at the rate of over 1M/yr without many tangible results, rebranded to a new name and ultimately folded just 8 years later, with the new president (herself the wife of another victim of Flight93) complaining about lack of revenue and asking where the rest of the money have gone under the previous tenure. Their track record for the three years of full activity was abysmal, with less than 1/4th of the money going to programs, and 3/4th into fundraising and business expenses, with the "fundraising" costing far more than the actual funds recovered. Their actual programs expenses -from their fiscal documents- amounted to about 250k$/yr, in the form of group retreats with 50 kids at a time.

Opportunity. Not just "Mars Rover" Come on! It had a name.