Fun, unique ads aren’t just a job well done. They can also have a real impact on consumers. A global research study by Oracle found that 90% of people are more likely to remember an ad if it’s funny, while 72% would even choose a funny brand over its competitors.
However, business executives admitted in the same survey that they’re afraid to add humor to their advertisements. In fact, a whopping 95% of executives share this concern. And that’s why, whenever we come across a genuinely funny ad, it can feel so rare that it sticks with us.
In fact, funny ads are so rare that, according to data from market research giant Kantar, only about 33% of global ads use humor. But oddly enough, that seems to pay off, since humorous campaigns account for 50% of the winners of its Creative Effectiveness Awards.
After all, David Ogilvy, often dubbed the “Father of Advertising,” once said, “You cannot bore people into buying your product; you can only interest them into buying it.” So clearly, funny marketing is doing something right.
