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In 2026, the FIFA World Cup (which is held every four years) is being played in 16 North American cities: two in Canada, three in Mexico, and eleven in the United States. It's the biggest tournament of the most popular sport on Earth, so millions of fans traveled across the globe to support their national teams on the main stage.

And while they came first and foremost for the soccer, many also discovered a very different side of the primary host, the US, than they had expected. Some experiences surprised people so much that they even took to social media to share their reactions. So we decided to compile the culture shocks they encountered to show the country through the eyes of its foreign visitors.

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    #2

    A comment from soccer fans about the USA culture shock of Americans being loud.

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    LakotaWolf (she/her)
    Community Member
    Premium
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Exuberant! A good word to describe the comingling of "friendly" with "loud" is "exuberant" XD

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    A new survey of more than 1,200 recent international visitors to the U.S. found that 91% were satisfied with their trip, 83% felt welcome, and 61% left with a more favorable opinion of the country.

    The findings also revealed that, for over half (56%) of respondents, traveling there improved their perception of safety in the U.S.

    Interestingly, the survey found that travelers who engaged with local businesses reported even higher levels of satisfaction and more welcoming experiences, underscoring the important role communities play in shaping America's image.

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    #4

    Inside a car, showcasing a kind act by an American, a culture shock for soccer fans in the USA.

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    Doofnuts
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Regardless of the sensationalist news about us, we normally tend to be fairly decent people.

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    #5

    A tweet by Elsa showing an Amish horse and buggy, highlighting culture shocks experienced by soccer fans in the USA.

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    Beady El
    Community Member
    Premium
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Yep. Not fond of being photographed either.

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    Jasmine Garsd, an NPR immigration correspondent who's covering the World Cup right now, says these sentiments can be felt among sports fans, too. However, she notes that they have a few concerns as well.

    "I've heard the ... fans talk about how welcoming America is, and I've heard fans complain about how expensive it is. I had a French fan tell me, how can you pay this much for beer? Good question," she explains.

    "But for the most part, [they're] talking about how welcoming and warm and fun it is. And I think what's really interesting about this is that it is a moment of pause. You know, much like when a fan recently said, I love ranch dressing. I stopped for a moment. I was like, what is ranch dressing?"

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    #6

    A plate of Chicken Fried Steak, hash browns, and two fried eggs, showcasing American culture shock.

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    Sara
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    No chicken involved! Excellent choice, however, why not more gravy? and, technically should exceed the dimensions of the plate.

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    #7

    A map showing the large size of Texas superimposed over European countries, illustrating a USA culture shock.

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    John
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Wait till you compare Western Australia to Texas.....

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    #8

    Four golden-brown bread rolls served with two small containers of creamy spread, a delicious culture shock for soccer fans.

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    PrettyJoyBird
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Those bread rolls with that cinnamon butter will change your life.

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    #9

    An exterior view of a large Buc-ee's gas station at night, showing its size and many pumps, a culture shock for soccer fans.

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    AcidRaine
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Buc-ee's is an experience that sells gas, not a gas station

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    According to official figures, 6,527,410 spectators have attended the first 100 matches of the 2026 FIFA World Cup, up to the semifinals. Overall, 104 matches will be played.

    That total for the first 100 matches exceeds the 6,436,020 fans who attended the previous two World Cups combined. Considering that each of those tournaments featured 64 matches, that's quite an achievement.

    FIFA forecasts more than $3 billion in ticket sales and hospitality revenue.

    #10

    Four images of deer roaming freely in suburban yards, showcasing an unexpected culture shock in the USA.

    oliverhenry Report

    FreeTheUnicorn
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Must be Southern England because in Scotland we see plenty of deer in gardens and along roads. It's definitely the same in the English borders. Actually it's a problem cause there's no predators maybe England should take some.

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    #11

    Two soccer fans pose outside Sam's Southern Eatery with a basket of delicious fried seafood, hushpuppies, and mac and cheese, showcasing American culture shocks.

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    R Dennis
    Community Member
    1 week ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    Edit: oops, it got posted to the wrong one. Oh, well... still true: Smoked bacon wrapped cheese stuffed jalapeños or armadillo eggs (cheese fill jalapeños covered in sausage THEN wrapped in bacon)... you can bacon wrapped most foods and it's delicious!

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    #12

    A tweet by Freddy about soccer fans and the USA culture shock of finding a store with a shooting range, featuring Bass Pro Shops Outdoor World.

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    Bored Jellyfish
    Community Member
    Premium
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Yep. I had culture shock the first time I went into a Bass Pro Shop. And I’m Americanese.

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    Garsd believes travelers' positive impressions of the United States are strengthened by seeing that locals aren't as closed to foreign tourists as the communication coming out of the current U.S. administration might suggest.

    "We've been told from the top down — from the administration and from the ruling party right now — that the U.S. is fundamentally at its core a country that is closed, that does not want foreigners, that is not open and that is xenophobic," she adds.

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    "And so then I think part of the great joy, one of the reasons people are enjoying this cup so much, is this moment of seeing that this isn't entirely the case, that there are people in the U.S. that are incredibly welcoming and friendly and that want moments like these."

    #13

    A tweet from Skylar Skye discussing the American custom of taking cards for payment, a culture shock for soccer fans.

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    Ace
    Community Member
    Premium
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Used to be normal in the UK and Europe as well before chip+PIN was introduced. Some of still remember when there was no electronics involved, they would swipe the card through a machine that made a print of it using carbon paper, hand-write the amount onto the printer slip, leaving the tip and total lines blank for you to fill in and then to sign. The physical piece of paper was then counted up and included with bank-notes to be sent of to the bank for processing.

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    #14

    Two images of a soda fountain offering numerous drink choices, highlighting a soccer fan's culture shock in the USA.

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    Roman Arendt
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    And we're not joking when we say you're eating and drinking like healthcare was affordable for you... 😐

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    #15

    A tweet by Elsa expressing her surprise at American culture, part of the soccer fans culture shocks in the USA.

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    LakotaWolf (she/her)
    Community Member
    Premium
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    While you DO have to drive everywhere in Southern California (our public transportation system súcks, I'm not going to try to polish a túrd here) we have pretty much every biome you could want within a two-hour drive! Mountains with snow/skiing to the north (Big Bear), lovely forests to the north as well, the desert to the south and east, beaches right here, and if you drive two hours west, you're in the middle of the Pacific Ocean XD

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    As you can see from some of these pictures, international fans are not sticking to sites close to the host cities and major metropolitan areas alone. They are eager to branch out into the U.S. heartland for unique "only-in-America" experiences.

    Because the U.S. is roughly 2,800 miles (4,500 km) wide and World Cup matches are being played on both coasts, many fans are flying between host cities. But some are adopting the locals' love of the open road by driving from match to match. In doing so, they are discovering kitschy roadside stops along Route 66 and the majesty of the U.S. National Park system.

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    On Sunday, this summer cultural exchange program will end, one country will be crowned the winner of the 2026 World Cup, and everyone will return home. But not without taking a little piece of the U.S. with them.

    #17

    An imminent threat alert for a tornado warning displayed on a phone, with people sheltering indoors at Wally's gas station during an American culture shock experience.

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    Bored Jellyfish
    Community Member
    Premium
    1 week ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    We once got a flash flood warning (Go to high ground) and a tornado warning (Go the lowest level in your home or building) at the same time. So instead, we went outside and took pictures of the swirly clouds to send in to the local TV station, who showed the pics during their breaking news coverage while telling viewers to please stop going outside to take pictures of the swirly clouds.

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    #18

    A tweet from a soccer fan in Atlanta, Georgia, sharing images of the city during the World Cup, highlighting culture shocks.

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    Multa Nocte (she/her/86 47)
    Community Member
    Premium
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Atlanta IS a lovely city. I lived there for a year.

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    #20

    Massive burritos from Taco Bell are unwrapped, showcasing dramatic portions and unique flavors that are an American culture shock for soccer fans.

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    Papa
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I can't help but wonder what she would have thought if she could have gotten some genuine Tex-Mex.

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    #23

    A hand holding a large cup of Coca-Cola with a Wendy's logo, an example of culture shock over drink sizes in the USA.

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    Upstaged75
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The drinks at Wendy's are enormous for some reason! Their "regular" soda is the same size as a large at McDonald's.

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    #25

    A man pointing to the Alamo, representing soccer fans' biggest culture shocks in the USA.

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    Multa Nocte (she/her/86 47)
    Community Member
    Premium
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Better find out what they were fighting for before you get too proud.

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    #26

    A delicious BBQ meal from an airport terminal in the USA, a culture shock for soccer fans.

    oliverhenry Report

    M O'Connell
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Some of the best barbecue I have ever eaten came from a restaurant inside the terminal at the Kansas City airport.

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    #28

    A Texas-shaped waffle on a plate, representing a unique culture shock experience in the USA.

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    Sara
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Hmm, it never occured to me to eat a Texas waffle in reverse. We are definitely propagandized here.

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    #29

    A collage showing Golden Gate Bridge, an American flag outside a building, and a breakfast plate, representing culture shocks in the USA.

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    SM
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Nice, a day you can see the bridge without the fog. :-)

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    #31

    A bowl of delicious chips and queso, representing a soccer fan's culture shock with American food.

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    Doofnuts
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I don't know what Blabo means, but yes, they are very good!

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    #33

    A wall of various energy drinks in the USA, a culture shock for soccer fans.

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    Speak easy buttercup
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I would think Japan would have tons of energy drinks since there are so many gamers there! 🤔🤔 I'll be danged

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    #36

    A tweet by Freddy featuring a Taco Bell restaurant and food, a common culture shock for soccer fans in the USA.

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    Kelly Scott
    Community Member
    1 week ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    One thing about Taco Bell - I've never seen another fastfood place that could make 43 different items from just 6 ingredients. Beans, meat, cheese, lettuce, hot sauce, and some kind of wrap for it all.

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    #37

    A Big Gulp drink from 7-Eleven, a favorite discovery for a soccer fan experiencing culture shock in America.

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    Bored Jellyfish
    Community Member
    Premium
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    You didn’t get the bladder-buster Super Big Gulp? Wimp.

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    #44

    A sign for margaritas to go at a gas station, a surprising sight reflecting American culture shocks.

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    Auntriarch
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    To go is fine, just don't crack them open until you've stopped

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    #45

    A person struggles to use an American-style shower, a common culture shock for soccer fans in the USA.

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    Roberta Surprenant
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    As an American I have also had that issue in some motels.

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    #47

    A man with a beard holding a bottle of yellow Gatorade, representing a culture shock experience for soccer fans in the USA.

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    FreeTheUnicorn
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    It's designed to be flavoured sweat. The taste has actually improved over the years

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    #48

    A blue Ford F-250 pickup truck parked in a lot, illustrating the common sight of trucks in Texas and USA culture shocks.

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    Tamra
    Community Member
    1 week ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    I recently traveled to Oklahoma for the funeral of a family member. My cousin picked me up for lunch, and was driving the largest d@mned truck I've ever seen. It had STEPS on the side to get up into it, and could seat SIX adults. A monstrous thing that probably got 10 miles to the gallon.

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    #49

    A display of soccer jerseys in Dallas, with a burger and fries meal, showing a culture shock for fans in the USA.

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    Phil Thompson
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    58 posts, not 58 fans. Half of these are from four people (Elsa, Freddy, Oliver, and Shaun).

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    #50

    A man in a soccer jersey inside a Waymo autonomous taxi heading to SoFi Stadium, a unique USA culture shock.

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    MarieL
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I don't know about LA, but Waymos in San Francisco are notorious for driving into construction zones!

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    #53

    Empty streets in America, highlighting car-centric culture shock for soccer fans visiting the USA.

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    Ace
    Community Member
    Premium
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Err, seems to be an airport departure drop-off, why, or indeed where, would anybody be walking to the airport?

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    #54

    A person holding a very large measuring cup in a store aisle, highlighting a culture shock about sizes in the USA.

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    millac
    Community Member
    1 week ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    Those are usually used as mixing bowls. You're making an entire recipe in one, not measuring a single thing.

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    #56

    A screenshot of a tweet showing a Facebook post about a loud boom in Polk County, TN, highlighting culture shocks in the USA.

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    ginger
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    its a thing? stay connected with neighbors ig

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    #57

    A tweet showing a British girl enjoying Chick-fil-A chicken and sauces, part of her culture shock experience in America.

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    shg stewart
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I don't buy food from Christian nationalists who are trying to legislate their religion and are anti-LGBTQ.

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    #58

    A large pack of bottled water by Pure Life, illustrating the culture shock of water costs for soccer fans in the USA.

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    Verena
    Community Member
    1 week ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    No difference to Europe. Vending machine prices are insane, supermarket prices are next to zero

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