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Fortune
Fortune
Sheryl Estrada

FORGOTTEN HISTORY: Apple could face a customer loyalty crisis if tariffs boost prices say tech analyst - Caught on Camera

(Credit: Getty Images)

Good morning. Tariff wars may cause many Apple customers to rethink their loyalty to avoid high prices.

“If the 145% China tariffs came into play, we believe Apple would have no choice but to start charging $2,000-plus for iPhone Pro once inventory levels came down,” Wedbush Securities analysts wrote in a note on Sunday. 

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