Nigel Johnson has scored himself his own radio station called - what else but? - NIGE!
And there's even new Nige merch, including T-shirts and caps.
The born-and-bred Canberran is one of the stars of local station MIX 106.3 where he co-hosts the breakfast show with Kristen Davidson. He also has his own show Nige106.3 in which he plays the songs "that made growing up in Canberra great".
But a Nige radio station? That's a whole new ballgame.
NIGE! the station is a digital radio station and an addition to the iHeart Radio and Listnr apps.
It launched on Wednesday.
And to avoid any confusion about the format of NIGE!, the station follows rules set by the man himself.
They include:
- Nige only plays the music he feels like
- No James Reyne
- If you don't like the music Nige plays, then please listen to one of the many other great stations out there that play the same 300 songs over and over again
- Nige does not play commercials. They get in the way of the music.
- Nige does not take requests. He plays the music he wants to hear.
- Nige likes to have a laugh. If you don't think it's funny, that's your fault
- Nige does not set out to offend, but often succeeds, nonetheless
- Nige is honest to a fault. Unless he's broken something, in which case he will straight up lie to your face
- You can't call Nige, you can only email him and, even then, he probably won't even read the email, so don't bother
- Nige doesn't target a specific demographic or sociographic - in fact he doesn't even know what those things are. He just plays bloody good music.
So everyone clear on the rules?
And proving he is becoming a brand to rival the Kardashians, Nige also has a new website - www.nige.au - where listeners can get in touch with him and purchase NIGE! merch via the online store.
Nige's hirsute look has become a funky black-and-white logo that adorns the merch. Get it now.
