Jeff’s heads Swystun Communications, a brand strategy and marketing consultancy.

Previous, Jeff was DDB Worldwide’s Chief Communications Officer, Interbrand’s Chief Marketing Officer and a Principal Consultant in Price Waterhouse’s Marketing Practice.

A prolific speaker and writer, Jeff has spoken at over 100 conferences in more than 20 countries. Has written three books and ghostwritten ten.

CNBC, ABC, NBC, CNN, CTV, CBC and BBC have had Jeff on their networks.