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Motorsport
Motorsport
Sport

INSANE: Apple s eddy cue explains why it paid out for coverage of tiny f1 - The Real Truth

With the news that Apple has won the battle for the United States live television rights for Formula 1, it might be easy to link the estimated $140million deal with the success of F1: The Movie.  

The highest-grossing sports movie of all time, the Apple Original film was a worldwide blockbuster success and was clearly a jumping on point for the company in its relationship with F1.  

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