FORGOTTEN HISTORY: Autosport business exchange | History Defined

Jim Beam reveals sales impact of Cadillac F1 partnership

Jim Beam has reported increased sales and stronger brand engagement following its partnership with the Cadillac Formula 1 team

Motorsport · Oct 22

Former F1 CEO reveals third US city targeted alongside Miami and Las Vegas

Former F1 CEO Chase Carey has revealed that New York was considered alongside Miami and Las Vegas for a grand prix race following Liberty Media's takeover

Motorsport · Oct 22

Christian Horner reveals what led up to his 'abrupt and brutal' Red Bull F1 exit

Christian Horner has described the timing of his departure from Red Bull as 'abrupt and brutal'

Motorsport · Oct 22

Autosport Business Exchange London kicks off 2026

Autosport Business Exchange returned in London focused on the theme of “The Power Shift”

Autosport · Jan 23

ExxonMobil to connect with motorsport’s global leaders at Autosport Business Exchange London

Mobil 1 will join motorsport’s global leaders at this year’s Autosport Business Exchange in London on 21 January

Autosport · Jan 15

Autosport Business Exchange convenes in London, featuring industry-influencing speaker line-up

Motorsport’s global leaders, decision-makers and executives will examine “The Power Shift” across the industry at ABX London on 21 January 2026

Autosport · Jan 14

Ross Brawn to receive Autosport Gold Medal Award at 2026 Autosport Awards, Honouring a Lifetime Shaping Modern F1

Ross Brawn to receive the Autosport Gold Medal, honouring a lifetime shaping modern Formula 1 and its competitive and regulatory foundations

Motorsport · Dec 17, 2025

JA on F1 podcast: The rise of racing in America, according to Wolff and Apple

A special edition of the James Allen on F1 podcast featuring Toto Wolff and Eddy Cue from the Autosport Business Exchange in New York on the rising of racing in America

Autosport · Oct 22, 2025

Watch us grow - Motorsport chiefs highlight TV rights as key to American interest

Executives from MotoGP, NASCAR, and IndyCar discussed the importance of a strong broadcast presence during the Autosport Business Exchange: New York 

Autosport · Oct 21, 2025

Right on Cue: Apple executive explains why streaming giant paid out for coverage of F1

Apple will become the new home of live Formula 1 in the United States from 2026, with technological opportunities and the chance to help grow the sport attracting the streamer 

Autosport · Oct 17, 2025