Take-Two Interactive CEO Strauss Zelnick has addressed the many rumors around the Grand Theft Auto 6 price amidst the 80$ price hike controversy for AAA games. GTA VI is still on track for a May 26, 2026 release, but the gamers worldwide are anxious to learn just how much they will have to shell out for one of the most expected games of the year (or better to say many years, we've been waiting for so long).
“Our goal always is to deliver more value than what we charge, so we’ve had variable pricing at the company forever.'' Zelnick stated for an interview with Variety before the Take-Two Interactive Quarterly Earnings presentation. That's saying a lot without actually confirming anything. So what can we expect?
