Get all your news in one place.

100's of premium titles.
One app.

Get all your news in one place.

100's of premium titles. One news app.

REVEALED: Strauss zelnick | Rare Historical Photos

GTA 6 Launch Day Could Slump Productivity as Young Men and Remote Tech Workers Might Skip Work

GTA 6's November 19 launch could see some workers take time off, while economist José García Montalvo links gaming to changes in working hours.

International Business Times UK

Netflix is likely pleased as punch with the GTA 6 extended look, which more than doubled its web traffic

Done deal.

PC Gamer

Grand Theft Auto 6 Leak Prompts Cyberleek Warning That Publishers 'Should Behave, or Be the Next Target'

Rockstar Games faces another Grand Theft Auto 6 leak, with CyberLeek releasing new footage and issuing warnings to publishers, highlighting tensions over digital gaming's future.

International Business Times UK

From analysis to the latest developments in health,
read the most diverse news in one place.

Gamers Shrug Off $100 Price Tag as 90% Pick GTA 6 Ultimate Edition Over Standard $80 Version

Gamers in the US and Europe are overwhelmingly choosing the $100 Ultimate Edition of GTA 6 over its cheaper $80 standard version, with around 90% of pre-orders going for the pricier copy.

International Business Times UK

GTA 6 isn't too expensive for superfans, as 90% opt for the pricier $100 copy according to analysts: "It lives in a league of its own"

That it does

GamesRadar

Analyst reports 89% of GTA 6 pre-orders are for the $100 Ultimate Edition — 'I have never seen a 90% premium share before

According to digital intelligence firm Sensor Tower, the $100 Grand Theft Auto 6 Ultimate Edition is leading pre-order sales by 89%.

TechRadar

Take-Two won't reveal raw GTA 6 preorder numbers because it doesn't know what they mean: 'It's just never happened before'

The publisher says it isn't sure how to interpret GTA 6's 'astonishing' preorder sales.

PC Gamer

Read news from The Economist, FT, and more,
with one subscription

GTA 6 Pre-Order Boom Prompts Take-Two CEO to Confirm No Discounts 'For a Very Long Time' Post-Launch

Grand Theft Auto 6 pre-orders are breaking records, with Take-Two maintaining a premium pricing strategy. CEO Strauss Zelnick confirms no early discounts, mirroring GTA 5's pricing approach.

International Business Times UK

GTA 6 might not technically be $100, but it's had its cake and ate it too as pre-orders are 'skewing more to the premium edition'

Schrodinger's price change.

PC Gamer

No GTA 6 Christmas Discount Planned Despite Record Preorders: Take-Two CEO Teases Extended Reveal

Take-Two Interactive CEO indicates that there will be no planned discounts for GTA 6 during the holiday season due to an overwhelmingly positive response to pre-orders.

International Business Times UK

'Our goal is to deliver way more value to consumers than what we charge them' — Take-Two CEO says GTA 6 'will be an incredible bargain' at its $80 base price

Take-Two Interactive CEO Strauss Zelnick has defended Grand Theft Auto 6's $80 base price, saying Rockstar Games will "overdeliver" on the experience.

TechRadar

Take-Two CEO defends timed Netflix exclusive GTA 6 extended look, says it's 'part of Rockstar Games' marketing strategy'

Take-Two Interactive CEO Strauss Zelnick has defended the upcoming Grand Theft Auto 6 extended look, which will premiere on Netflix.

TechRadar

GTA 6 Ultimate Edition is selling more than Standard, says Take-Two CEO, despite the price controversy: 'The most avid consumers are the ones who are pre-ordering now'

According to Take-Two Interactive CEO Strauss Zelnick, the Grand Theft Auto 6 Ultimate Edition is selling more than the Standard Edition.

TechRadar

Take-Two boss says GTA 6's $100 Ultimate Edition is outselling its cheaper alternative thanks to "avid consumers"

Sales are "skewing more to the premium edition"

GamesRadar

Get all your
news in one place.

100's of premium titles.
One news app.

GamesRadar

Don't expect a GTA 6 discount anytime soon, says Take-Two CEO: "We preserved our pricing on Grand Theft Auto 5 for a very long time"

Strauss Zelnick warns no price changes are coming from the publisher

Player One

'GTA 6' Could Skip Physical Discs as Take-Two Embraces Digital Gaming

GTA 6 may skip physical discs as Take-Two shifts toward digital sales, while Strauss Zelnick says physical copies could remain a niche market.

GamesRadar

As GTA 6 anticipation builds and the games industry buckles, Take-Two boss says "I don't love winning by attrition, but I'll take it"

"The people who hate running public companies are the people who hate telling the truth"

PC Gamer

Grand Theft Auto 5 averages more copies sold per year than most megahits manage in their entire lifetime, with a total of 230 million since 2013

The people yearn for Los Santos.

Get all your
news in one place.

100's of premium titles.
One news app.

GamesRadar

Gearbox owner Take-Two is "thrilled" with Borderlands 4 even though some fans weren't thrilled with it at launch

Strauss Zelnick is more than satisfied

GamesRadar

GTA 6's divisive Netflix exclusive gameplay reveal is just the start, Take-Two boss promises: "There's appetizers, main course, and dessert to follow"

Rockstar has more planned for GTA 6's marketing, thankfully

Player One

Is 'GTA 6 Online' Coming? Take-Two Interactive Earnings Call Reportedly Reveals Its Plans

Take-Two Interactive's latest earnings call has reportedly revealed its plans for GTA 6 Online. Here are the details.

MarketBeat

Take-Two’s Q1 Results Leave GTA 6 Bulls Stuck in the Fog of War

Take-Two Interactive kept its fiscal 2027 revenue guidance unchanged despite the upcoming GTA6 launch, as net bookings fell 3% YOY and hardware shortages raised console prices.

Destructoid

Take-Two chief says GTA 6 Netflix preview is a ‘must-see event’ akin to a real TV show

It's a big month for GTA fans.

GamesRadar

As PS5 and Xbox prices endlessly balloon, Take-Two CEO says rising console costs are good for no one, but won't hurt the company as GTA 6 approaches

"I don't think it will slow us down any because... we're delivering experiences that people want"

PC Gamer

Even with an $80 price tag, 'Grand Theft Auto 6 will be an incredible bargain,' Take-Two boss says

Strauss Zelnick reckons that the quality of the experience will more than justify the price.

1 2 3 4 5

People

From analysis to the latest developments in health,
read the most diverse news in one place.

Organisations

Read news from The Economist, FT, and more,
with one subscription

Places

Fourteen days free

Download the app

One app. One membership.
100+ trusted global sources.