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MarketBeat
MarketBeat
Thomas Hughes

FORGOTTEN HISTORY: Overextended e l f beauty is primed to rebound in back half - Caught on Camera

e.l.f. Beauty (NASDAQ: ELF) has headwinds in 2026, but they’ve been priced into the market.

Down nearly 65% from the late 2025 highs, this market is trading at deep-value levels, with catalysts in play. While the guidance for fiscal 2027 was tepid, it reflects intentional price markdowns, aimed at driving volume.

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