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SHOCKING: Elf - What They Never Told You

Our favorite affordable makeup products look more expensive than they really are

We asked a beauty creator and lab scientist to build a budget-friendly makeup routine. Here are their favorites

The Guardian - US

e.l.f. Beauty Is Looking Good Again: Reversal in Play

e.l.f. Beauty is amid a stock price rebound driven by regained traction, analysts' sentiment, and institutional activity. A 40% upside is indicated at consensus

MarketBeat

For e.l.f. Beauty's CFO, Super Bowl ads are a long-term investment

CFO Mandy Fields discusses the strategy finance and marketing use to help the brand reach new shoppers.

Fortune

From analysis to the latest developments in health,
read the most diverse news in one place.

Winged eyeliner is back for 2026, and Jessica Biel's 'micro flick' is the easiest way to embrace it

While there's a lot to love about a dramatic wing, Jessica Biel's subtle, lash-enhancing flick makes this 2026 trend feel so wearable

Woman & Home

9 best eyelash curlers for length and lift, tried and tested

Give your lashes a boost, with these simple beauty tools

The Independent UK

In 2026 CFOs predict AI transformation, not just efficiency gains

More than a dozen finance chiefs predict how AI will continue to shape finance.

Fortune

5 AI tools that bring real holiday magic — and most of them are free

I tested five AI tools that made the holidays more magical, from personalized Santa videos to Elf on the Shelf ideas and stress-free holiday cards.

Tom’s Guide

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Seven defendants on trial in alleged €19bn fraud attempt against TotalEnergies

Judges in a Nanterre courtroom are untangling an alleged scheme to siphon billions from TotalEnergies through a disputed arbitration process.

Radio France Internationale

The Saturday Spread: Finding Arbitrage in Unlikely Places (MP, ELF, BTDR)

To find a true edge in the market, you can’t just follow what everybody else is doing. Instead, using non-parametric density estimations, we can potentially find true alpha.

Barchart

Justin Bieber uses wife Hailey's Rhode products

Justin Bieber uses products from his wife Hailey Bieber's Rhode line with the model/influencer admitting her husband has used her skincare range "from the beginning" and he "loves it".

BANG Premier

How e.l.f. Beauty's CFO is balancing value, innovation, and tariffs

For Mandy Fields, leading through volatility comes down to agility.

Fortune

e.l.f. Sell-Off Is a Good Time to Buy, According to Analysts

e.l.f. Beauty pulled back for good reason, but overextended and opened a value opportunity. Long-term trends are positive, a rebound will form.

MarketBeat

E.l.f. Beauty's China Problem: Tariffs And High Valuations Threaten ETF Portfolios

E.l.f. Beauty Inc’s (NYSE:ELF) stock collapse over the past two days didn’t just smudge its own valuation, it also cast a shadow over several consumer and retail ETFs exposed to high-multiple, tariff-sensitive names. On Wednesday, ELF crashed 29%, and Thursday is going even worse for the stock, which is down…

Benzinga

AI Stocks Slide Again, Bitcoin Dips Near $100,000: What's Moving Markets Thursday?

After a brief and cautious rebound on Wednesday, risk-off sentiment returned sharply on Thursday, with AI-linked stocks leading a broad selloff across Wall Street and renewed pressure hitting crypto markets.

Benzinga

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BANG Premier

Hailey Bieber likes herself 'so much more'

Hailey Bieber likes herself "so much more now" since having her son over a year ago.

Benzinga

The Insider Report: The Fed Accelerates the Uptrend

The Fed cut rates, and stocks, which were already in an uptrend as extensively noted here, accelerated to new all-time highs. We continue to see technology leading to the upside, which confirms the risk-on environment. The Nasdaq led the rally higher last week, closing up 2.21%. The SP 500 followed,…

Benzinga

ELF Beauty rhode Acquisition To Boost Sales Growth: Analyst

In May, e.l.f. Beauty (NYSE:ELF) agreed to acquire rhode, a beauty brand founded by Hailey Bieber known for its collection of high-performance, skin-focused products.

Benzinga

25 Stocks That Could Jump 100x According To This 40-Year Study

If you haven't read Thomas W. Phelps's”100 to 1 in the Stock Market,” you owe it to yourself to pick it up. I've read hundreds of investing books across my career, but this one stands near the top of the pile.

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news in one place.

100's of premium titles.
One news app.

Fortune

e.l.f. Beauty's CDIO says she's responsible for AI's foundation, but that these tools aren't an IT mandate

Ekta Chopra, the chief digital information officer of e.l.f. Beauty, acts as a champion of generative AI and helps make it pervasive across the company with AI tools that can assist employees with research inquiries, IT requests, and data analytics.

Barchart

This 1 Unlikely Stock Is Up 100% in the Past 6 Months. Should You Buy Shares Here?

ELF doubled in six months on TikTok buzz and Rhode deal and strong cash flow, but tariffs and a rich multiple add risk.

Louder

"I look round and there's puke all over the place, and I thought, this is not going well": How Rainbow's classic lineup came together then fell apart

Ritchie Blackmore and his band reflect on Rainbow Rising, hailed as an instant classic upon its release in 1976

Fortune

I'm an expert in viral marketing and make my bones reaching Gen Z. The American Eagle and e.l.f. ragebait is just gasoline on the fire

We could use more standing-on-business marketing.

Bored Panda

Canceled Comedian Matt Rife Backs Sydney Sweeney Over Controversial Ad Campaign

“I figure if we start the show with domestic violence, the rest of the show should be smooth sailing.”

International Business Times UK

What is the Matt Rife Controversy? The Domestic Violence Joke He Made Before Beauty Brand e.l.f. Hired Him

e.l.f. Cosmetics is facing criticism after hiring comedian Matt Rife, who previously joked about domestic violence, raising questions about the brand's commitment to women's empowerment.

BANG Premier

Hailey Bieber has no plans to 'slow down' after selling beauty business

Model-turned-entrepreneur Hailey Bieber has insisted she's got no plans to "slow down" after selling her beauty company Rhode to e.l.f. Beauty in a deal estimated to be worth up to $1 billion.

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