The popular drink Prime is facing scrutiny by health experts and lawmakers in the USA over its potentially dangerous levels of caffeine.
Prime, which was launched by YouTube stars Logan Paul and KSI in 2022, has been flying off the shelves since being released in the UK. Some fans of Logan Paul and KSI’s endorsed drink paid £100 for a can from smaller newsagents such as Wakey Wines.
Advertising itself as zero sugar and vegan, the neon-coloured cans are among a growing number of drinks with elevated levels of caffeine; in Prime’s case, 200 milligrams per 12 ounces, equivalent to about half-a-dozen Coke cans or nearly two Red Bulls.
