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UNBELIEVABLE: 3 | History Defined

Bud Light parent AB InBev sees sales plunge $400 million in the U.S. following boycott

AB InBev, the world's largest brewer, has faced heat for an ad featuring a transgender influencer. Now, it's seeing the impact on Bud Light sales.

Fortune

Heineken CEO says businesses need to ‘stand for your values’ in wake of rival Bud Light’s transgender row

The Heineken CEO said that in an increasingly polarized world, it was important for companies to be "thoughtful" and "balanced."

Fortune

Can DeSantis, Cruz take down Bud Light?

Both politicians are targeting the brand because of its partnership with transgender influencer Dylan Mulvaney

Salon

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DeSantis Targets AB InBev In Shareholder Lawsuit Amid Bud Light Controversy

Florida Governor DeSantis hints at shareholder lawsuit against AB InBev over Bud Light controversy.

Zenger

Ron DeSantis Bullies Bud Light Like Elizabeth Warren Bullies Amazon

DeSantis talks a lot about freedom but increasingly only applies it to those who agree with him.

Reason

Ron DeSantis says Florida could sue Bud Light's parent AB InBev

In a bid to revive his struggling campaign, the culture wars governor shifts his aim from Bob Iger’s Disney to Anheuser-Busch.

Fortune

What Nike got right and Anheuser-Busch got wrong in Dylan Mulvaney controversies

Sarah Kate Ellis analyzes the fallout of a "battleground" Pride Month.

Fortune

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GLAAD CEO says Bud Light overreacted to the Dylan Mulvaney backlash

AB InBev's reaction earned it the enmity of both sides.

Fortune

Czech brewer Budvar’s 2022 net profit is 40% down due to Russia's war in Ukraine and high inflation

The Czech brewer Budvar, which has been embroiled in a long legal dispute with U.S. beer giant Anheuser-Busch over the use of the Budweiser brand, has registered a fall in its 2022 net profit and exports

The Independent UK

GLAAD CEO: When leaders look at LGBTQ rights as a human issue, not a political one, that’s when they win

Sarah Kate Ellis says Nike does a great job backing LGBTQ rights: "They show what it is to be human in all of it."

Fortune

AB InBev’s chief marketing exec calls boycott over its Bud Light beer an ‘important wake-up call’

The multinational brewer admitted it failed to 'really understand' the lager's core customer group after sales plummeted following an April 1st paid promotion by a transgender influencer.

Fortune

Bud Light loses out on featuring transgender influencer Mulvaney

The media promotion by the beer maker led to a backlash of transphobic comments and a boycott by some drinkers.

Al Jazeera

Bud Light dethroned as U.S. favorite beer despite Garth Brooks support

The Nashville bar owner pledged to serve Bud Light as sales of the AB InBev lager continued to crater amid a boycott by conservative consumers.

Fortune

Budweiser brewer renews with FIFA to 2026 despite World Cup stadium beer ban in Qatar

Budweiser will still be the official World Cup beer through the 2026 tournament in the United States

The Independent UK

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Fortune

America’s national beer could soon be Mexican as Memorial Day weekend sales drop plunges Bud Light further into crisis

As beer drinkers walk by fully stacked shelves of Bud Light, more and more Americans are reaching for Modelo Especial following controversy over a transgender influencer.

Barchart

Profiting From the Bud Light Brouhaha

As the great Warren Buffet was once quoted as saying "Be fearful when others are greedy, and greedy when others are fearful". With all the chaos surrounding the recent Bud Light marketing debacle, there may be reason to be greedy on shares of AB InBev.

Fortune

Bud Light’s parent CEO disavows controversial transgender influencer ad

The company is tripling its U.S. media spending in the summer to restore goodwill after learning the hard way it did not want its beer to be the center of social debate.

The Independent UK

NOT REAL NEWS: A look at what didn't happen this week

Social media users shared a range of false claims this week

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The Guardian - UK

Spanish startup on ‘mission to save planet’s beer’ from climate crisis

Ekonoke’s hydroponic cultivation of hop plants attracting interest of big-name brewers

Wales Online

Wetherspoons legal action aims to stop brewery pulling Stella and Budweiser from its pubs

Pints of Budweiser and Stella could be pulled from more than 800 pubs if the brewery behind them decides to end its contract over a dispute with Wetherspoons

The Conversation

Why craft beer fosters better communities than its corporate competitors

Craft beer is big business. In 2021, craft beer sales in the US (the biggest beer market by sales) totaled US$26.8 billion (£22 billion) and represented 13.1% of overall sales of beer. And it’s a growing market.

Reuters

Belgian lawyer to seek damages from AB InBev heirs after acquittal

A lawyer cleared of defrauding the heirs to Belgium's richest family said on Wednesday she would seek compensation from them in the Belgian courts for the damage she says they inflicted on her in almost a decade of legal proceedings.

The Times of India

Aryan Khan to make his entrepreneurial debut with a luxury lifestyle brand

While there’s speculation whether Aryan Khan will debut first as an actor or movie director, superstar Shahrukh Khan’s son is starting off as an entrepreneur with his new luxury lifestyle collective named D’YAVOL. Conceptualized by Aryan and his friends turned business partners Bunty Singh and Leti Blagoeva, this brand will…

Daily Mirror

Ecuador fans make feelings on World Cup beer ban clear with brilliant chant

FIFA announced that the eight stadiums hosting World Cup fixtures in Qatar would not be selling beer just two days before the hosts faced Ecuador on Sunday evening

The Independent UK

High-rolling World Cup fans will get alcohol at stadiums

Champagne, whiskey, vodka and even some sommelier-selected wines will be available for some fans at World Cup stadiums in Qatar

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