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EXPLAINED: Adfree cities - The Real Truth

UK advertising watchdog accused of breaking rules in its own ad campaign

Complaint lodged asks ASA to investigate claims made in promotion launched in conjunction with household brands

The Guardian - UK

RSPCA ad campaign cleared following complaints by campaigners

Adfree Cities said the ads misleadingly represented the welfare standards afforded to animals farmed under the RSPCA Assured scheme.

The Independent UK

TotalEnergies advert banned for misleading over environmental impact

Adfree cities complained that the ad about wind energy projects failed to mention that the firm’s operations remained mostly based in fossil fuels.

Evening Standard

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Ad giant WPP reported to global watchdog for promotion of polluting clients

Lawyers have filed a complaint to the Organisation for Economic Cooperation and Development on behalf of environmental campaigners.

The Independent UK

Lloyds advert banned for making false environmental claims

Watchdog ruled social media post failed to provide balanced information over bank’s ongoing financing of polluting industries

The Guardian - UK

Lloyds Bank advert banned over ‘misleading’ low carbon claims

The ASA found the ad left out material information about the bank’s financing of greenhouse gas emissions and was ‘likely to mislead’ consumers.

Evening Standard

Elfbar vape ads banned over ‘misleading’ environmental claims

Advertising watchdog finds Elfbar ads gave impression they were more ‘widely recyclable’ than they were

The Independent UK

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Elf Bar vape adverts banned in UK over ‘greener’ recycling claims

Ads gave misleading impression that recycling vapes is easy and can be done at home, says watchdog

The Guardian - UK

Toyota SUV adverts banned in UK on environmental grounds

Advertising Standards Authority says Hilux poster and video condone driving that disregards ‘impact on nature’

The Guardian - UK

Shell's clean energy campaign is misleading, UK advertising watchdog says

A marketing campaign by oil major Shell has been banned by the U.K.’s advertising watchdog Wednesday for implying a big proportion of its business was in low carbon energy even though fossil fuels make up the “vast majority” of its operations

The Independent UK

Watchdog bans Shell adverts for 'misleading' low-carbon claims

THREE ads for Shell promoting its low-carbon products have been banned for failing to make any mention of the energy giant’s ongoing…

The National (Scotland)

Ad watchdog cracks down on oil giants Shell and Petronas’ ‘greenwashing’ campaigns

The ASA said Shell and Petronas should have revealed the “overall environmental impact of their business” in the ads

Evening Standard

Watchdog bans Shell’s ‘misleading’ low-carbon ads

Shell omitted any mention that oil and gas continued to make up the ‘vast majority’ of its business, the Advertising Standards Authority said.

The Independent UK

Watchdog bans HSBC climate ads in fresh blow to bank’s green credentials

Lender told it must in future acknowledge its role in climate crisis after ‘misleading’ Cop26 campaign

The Guardian - UK

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The Independent UK

HSBC ‘green’ ads banned for omitting information about bank’s own emissions

The posters, seen on bus stops in Bristol and London in October 2021, read ‘Climate change doesn’t do borders’.

Bristol Post

Campaign begins to stop THIRD digital advert screen on M32 into Bristol

The Mayor dismissed concerns about the first two last year and now there's a third on the way

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