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HISTORICAL FACTS: 2 - The Untold Story

What Happened to Allbirds? Shoe Brand Dumps 'Sustainability' for AI in One of the Craziest Pivots of 2026

llbirds shares jumped more than 600% after the former sustainable shoe brand said it would rebrand as NewBird AI and pivot into GPU-based artificial intelligence infrastructure.

International Business Times UK

From wool sneakers to GPUs: Allbirds’ desperate AI pivot and 600% stock surge, explained

Allbirds is now NewBird AI. Wall Street doesn’t care that it knows nothing about AI.

Fortune

S&P, Nasdaq Close at New All-Time Highs: Stock Market Today

Markets can see beyond the war in the Middle East and are no longer moving based on still-volatile crude oil prices.

Kiplinger

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Allbirds, a former Wall Street darling fallen on hard times, looks to AI for its future

Allbirds, the eco-friendly shoe brand that was once a Wall Street darling and found its way onto the feet of tech CEOs and movie stars, is pivoting to artificial intelligence

The Independent UK

Allbirds Is Pivoting from Shoes to AI Compute. Should You Take a Gamble on BIRD Stock Today?

Allbirds shares skyrocket as the company announces a major AI pivot. Here’s why BIRD stock still isn’t worth owning in 2026.

Barchart

Allbirds ditches sneaker business to pivot to AI compute, stock surges over 700%

What looked like a humiliation now seems more like the setup for a wild AI pivot. Meet NewBird AI.

Fortune

A shoe company has taken $50 million to pivot to, of all things, GPU-powered AI infrastructure

The shoe's on the other foot.

PC Gamer

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Allbirds shares surge over 550% as footwear firm trades shoes for AI business

In a radical strategic overhaul, Allbirds is divesting its footwear business while securing $50 million (€42.4 million) in new financing to acquire GPUs and rebrand as NewBird AI.

Euronews

Struggling shoe brand makes AI pivot and sees stock rise 300%

Allbirds announced a pivot from shoe manufacturing to artificial intelligence, causing its shares to surge over 300%. The company's stock price jumped from under $3 to over $10 following the surprising announcement. The Allbirds brand and legacy will continue under the ownership of American Exchange Group but continue under the…

The Independent UK

‘From high flyer to dead parrot’: former billion-dollar eco-shoe brand Allbirds sold for $39m

Once-hyped, celebrity-backed company snapped up by American Exchange Group for fraction of former value

The Guardian - UK

Five hard lessons from Allbirds’ 99% stock plunge and $39 million fire sale

For all the hype, the wool sneaker remained just a niche product popular within a tiny, well-heeled slice of the U.S. sneaker market.

Fortune

6 best snow boots to keep you warm and dry in the freezing weather

Heading off on a skiing holiday? Or just dodging the cold and rainy weather back home? I've got you covered.

Woman & Home

I wore the Allbirds Tree Runner Go on an active trip away, and they're the most comfortable pair of trainers I've ever tried

I put these trainers to the test on a recent trip to the Channel Islands, only to discover they're the most supportive pair I've tried

Woman & Home

How Allbirds plans to overcome having started as a fad

With shares down 95% since 2021, Allbirds is a definitely a show-me story for Wall Street.

Fortune

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Marie Claire

Jennifer Lopez's Mysterious Chunky White Sneakers Have Stumped the 'Marie Claire' Office

We demand answers.

Marie Claire

I Work Out 5 Times a Week - and These Sustainable Activewear Brands Really Hold Their Worth

Do your bit and sweat in planet-friendly kit.

The Guardian - UK

From the new Sambas to the best shoes for a soggy run – 64 trainers to tick every box

Want to know the best way to keep your kicks clean? Looking for a comfy pair that aren’t gross? We’ve got all your trainer questions answered

Fortune

Consumer brands like Warby Parker and Casper built the New York tech scene. Where did they go?

The rise of AI could create a consumer tech renaissance in New York.

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Evening Standard

Best Allbirds trainers to invest in for winter

Allbirds’ water-repellent trainers are all you need for the wet and cold months ahead

Marie Claire

Jennifer Lopez Swaps Her Loud Luxury Birkins for Allbirds and White Sweatpants

The singer is rarely seen without Hermès on her arm.

TechRadar

From Apple and Casio to recycling running shoes, how sustainable is fitness tech in 2024?

The use of recycled materials in outdoor tech is growing and it's clear why that is a very good thing all round.

Evening Standard

Best white trainers for women in 2025 from Nike, Adidas and more

These neutral-toned trainers transcend trends

Evening Standard

Best shoes for plantar fasciitis: Top trainers to boost support and ease pain

Tania Leslau road-tests the most cushioned soles for sore feet

Evening Standard

Best arch-support trainers for stability and comfort, tried and tested

Abby Driver reveals the best supportive shoes that add just the right amount of spring in your step

Allbirds Tree Flyer 2 review: slow progress

Allbirds updated their tempo shoes, which now have better lockdown without sacrificing sustainability

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