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UNBELIEVABLE: Ariel org | History Defined

Ariel Unleashes Its Most Powerful Atom Yet

Ariel has introduced the fastest and most powerful Atom ever. It’s called the 4RR, and it features an upgraded 2.0-liter, turbocharged four-cylinder K20C Honda engine making 525 horsepower and 406 pound-feet of torque. It can propel the Atom to 62 miles per hour in just 2.4 seconds and to 100…

Motor1

One of Ariel's Weird and Wild Square-Engine Motorcycles Just Came Up for Sale

Bring-a-Trailer just started an auction for one of Ariel's old square-engined motorcycles, affectionately called the Squariel. And you could buy it.

RideApart

The Ariel Atom Is 25 Years Old. It Matters More Than Ever

It’s hard to believe, but the Ariel Atom turned 25 years old this year. The windshieldless exoskeleton originally rolled off the factory floor in 2000 with a 1.8-liter Rover K-series four-cylinder engine, but it was the Atom 2 that put the 150-year-old former bicycle and motorcycle manufacturer on the map.

Motor1

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The Ariel Atom 4RR Is a Bonkers Race-Focused UTV—Change My Mind

The Ariel Atom 4RR is the craziest production model to come out of Ariel’s workshop, and it’s meant to celebrate the British manufacturer’s 25th anniversary.

RideApart

The Most Powerful Ariel Atom Is Here to Tear Your Face Off

Would you believe that the Ariel Atom is already 25 years old? It's true—the first Atom debuted at the turn of the millennium, and it's been tearing up tracks in the UK and Europe ever since. Now, a quarter century of success later, Ariel has introduced its most powerful version…

Motor1

Former Commanders president Jason Wright has a new job

Former Commanders president Jason Wright has a new job.

USA Today Sports Media Group

Are you using the right amount of detergent in your washing machine? The tell-tale signs you’re using too much or too little

You could be doing your laundry routine all wrong

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Ariel Atom 4R Laps the Top Gear Test Track Quicker Than the Old V-8

Top Gear fans will remember the Ariel Atom V8, the wild followup to the car that deformed Jeremy Clarkson's face. Thirteen years ago, the 500-horsepower track special showed the world what a true lightweight car could do, posting a 1:15.1 lap around the show's test track. That was the fastest time…

Motor1

Latvian Police Uncover Counterfeit Ariel Detergent Operation In Europe

Latvian police launch criminal proceedings against two Lithuanian suspects for producing and distributing counterfeit Ariel laundry detergent products in E...

Top News

Ariel’s E-Nomad Could Be The Perfect Overlander, But There’s a Problem

Ariel just showcased the E-Nomad Concept, an all electric open-wheeler designed for both on and off-road use.

RideApart

Specialist car-maker Ariel explorers the power of electrification with the E-Nomad concept

The Ariel E-Nomad is an all-electric, go-anywhere sports car concept for the dedicated enthusiast. Could it be the shape of sporting EVs to come?

Wallpaper

The Ariel Nomad Goes Electric: Still Incredibly Light

The Ariel E-Nomad concept has similar performance to the combustion model and offers up to 150 miles of range.

InsideEVs

The Ariel E-Nomad Is a Lightweight Electric Off-Roader

With rear-wheel drive and copious amounts of instant torque, this should be a hoot to drive.

Motor1

The Ariel Nomad is a UTV, Change My Mind

As Ariel's just debuted the all-new Nomad 2, we're left wondering whether or not the skeletal off-roader is a car or a UTV, as both descriptions somewhat fit.

RideApart

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Motor1

Ariel's New Off-Roader Has a Powerful Focus ST Engine

The Nomad 2 packs 305 horsepower.

Cycling News

British supercar brand returns to its cycling roots, launches all-new Dash

Best known for its Atom and Nomad, British automotive brand Ariel returns to bikes with titanium, 3D-printed electric bike

Bike Perfect

Saracen updates its entire Ariel MTB range and introduces an all-new downcountry option – the Ariel Elite 130

New colors and budget-friendly pricing could make the Ariel range worthy contenders in the best mountain bike market

Woman & Home

This Longchamp tote lookalike that's just like Kate Middleton and Princess Anne's favourite is a bargain buy that'll serve you all year round

The Princess of Wales and Princess Anne are huge fans of the classic Longchamp Le Pliage and this timeless alternative is so affordable

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Fortune

Mellody Hobson's journey to co-CEO at $14.9 billion Ariel Investments

Fortune talks with Hobson about the firm's new documentary and leadership lessons.

Daily Record

Amazon's cleaning bundle for under £20 with all the essentials is 'so handy'

Whether it's for the bathroom, kitchen, washing machine or dishwasher, Amazon has got you covered for bargain cleaning products.

Daily Mirror

Grocery brands relabel packets 'XL' - but they're smaller and more expensive

Tesco, Ariel, Comfort, Kellogg’s and Nestle have all rebranded their packaging, but contain less product compared with a few years ago, in what has been labeled 'shrinkflation'

Evening Standard

Best washing powder brands tried and tested: Top detergents to get laundry gleaming

Keep clean and carry on with the best suds in the laundry game

The Independent UK

How to care for clothes while saving on laundry costs

‘Protecting the quality of clothes helps keep them out of landfills and stop us needing to buy more,’ industry expert says

Daily Mirror

Scientist offers top laundry tips - including freezing clothes to help lift stains

Martin TerBekke also recommends washing at cold temperatures to help save on energy bills, and turning clothes inside out to preserve fabrics

Manchester Evening News

What the washing labels on your clothes actually mean - and how to avoid laundry disasters

Know the signs to avoid ruining your most loved clothes

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