EXPLAINED: As ever | Vintage Vibes

Meghan lights candle and fills champagne glass in festive As Ever celebrations

The Duchess of Sussex can be seen lighting candles and filling a champagne glass as she celebrates the festive season as part of her As Ever collection.

The Independent UK · Oct 22

Royal Expert Calls Meghan Markle's Post Nauseating Over Claims She Is Straddling Celebrity Access

Royal commentator Angela Mollard calls Meghan Markle's As Ever video 'nauseating' and questions how the duchess balances business with royal identity.

International Business Times UK · Oct 12

Meghan Markle Faces 'Diana Cosplay' Backlash Over All-Black Outfit and Striking Pose

A promotional photograph for Meghan Markle's As Ever brand has prompted fresh online comparisons with Princess Diana, although any deliberate attempt to mirror Diana's image remains unconfirmed.

International Business Times UK · Oct 8

Meghan’s message of gratitude over lifestyle brand as she launches £195 hamper

The duchess wrote on Instagram that her ‘entrepreneurial spirit was always there’ as she recalled her childhood schemes.

Evening Standard · Oct 6

Meghan Markle launches new ‘Holiday Collection’ in run-up to Christmas

The Duchess of Sussex’s lifestyle brand revealed that ‘The Holiday Collection: Chapter One’ would be launched on October 6, with the added tagline ‘Merriment in the Making’

The Independent UK · Oct 5

Meghan adds hostess basket and playing cards to her lifestyle goods

The duchess’s As Ever brand is preparing to launch ‘Chapter One’ of its ‘Holiday Collection’.

The Independent UK · Oct 5

Meghan unveils £112 advent calendar inspired by California mansion

It is the duchess’s first commercial venture since her move back to the UK

The Independent UK · Oct 1

Netizens Call Meghan Markle 'Insufferable' After Lifestyle Brand Posts New Hosting Advice

Meghan Markle's As Ever brand faced criticism after sharing basic hosting advice, with some social media users mocking its polished presentation and questioning its value.

International Business Times UK · Sep 30

What's Next for Meghan Markle in the UK? Duchess Shares New 'As Ever' Video Teaser Amid Acting Blow

Meghan Markle shares a cryptic 'As Ever' video, fuelling speculation about her brand's next move, while her acting comeback faces uncertainty amid reports of a withdrawn role in 'The Gentlemen.'

International Business Times UK · Aug 25

Prince Harry and Meghan Markle's U.K. Move Suggests the "Half-In, Half-Out" Life They Always Wanted Is in Reach, Says Royal Editor

"The King’s reign is their only chance to be so and establish that foothold."

Marie Claire · Aug 20