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EXPLAINED: 2 - The Real Truth

8 Tax Credits Boomers Miss Because Income Falls in the Middle Zone

If you’re a Baby Boomer navigating the 2026 tax season, you might feel like you’re stuck in no-man’s-land. You don’t have the high-flying income of...

Saving Advice

How Much Should the Average Middle-Class Boomer Have in Savings?

Discover how much middle-class baby boomers need to retire comfortably using expert-backed savings rules and personalized retirement planning tips.

GOBankingRates

Swanson TV dinners and Tang: How well do you know baby boomer pop culture?

The oldest baby boomers are turning 80 in 2026

The Independent UK

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5 Luxury Items Under $200 at Costco That Would Make Great Holiday Gifts for Boomers

Discover five luxe Costco gifts under $200 that baby boomers will love, from cozy bedding to massagers and gourmet gift baskets. Check them out right now.

GOBankingRates

12 Boomer Music Festivals That Make Coachella Look Like Amateur Hour

Modern music festivals are often more about the Instagram photo ops than the actual music. If you look at Coachella, you see carefully curated outfits, VIP glamping tents, and brand activations everywhere. However, the Baby Boomer generation invented the music festival, and they did it with grit. Their gatherings were…

Budget and the Bees

10 Baby Boomer Beauty Fads You’ll Swear Are Made Up

Beauty standards change with every generation. Today, we have ten-step skincare routines and contouring. Back in the day, things were a bit wilder.

Budget and the Bees

Baby boomers have now 'gobbled up' nearly one-third of America’s wealth share, and they’re leaving Gen Z and millennials behind

American septuagenarians hold more than $85 trillion in assets—by far the most of any generation.

Fortune

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50 Cities Where More Americans Are Working Past Age 65

Retirement-age baby boomers are finding more and more reasons to remain in the workforce -- indeed, one out of every five Americans age 65 or older has decided to continue working past the traditional...

GOBankingRates

The $124 trillion Great Wealth Transfer won’t be a ‘big bang’ warns Northwestern Mutual CEO Tim Gerend

Women live longer than men, and wealth will transfer across spouses before it moves from baby boomers to the next generation.

Fortune

5 Luxury Items Under $80 at T.J. Maxx That Would Make Great Holiday Gifts for Boomers

Find five stylish, budget-friendly luxury gifts for baby boomers at T.J. Maxx -- all for under $80. They're perfect for travelers, wine lovers and more!

GOBankingRates

10 Savvy Money Moves Baby Boomers Are Making in Retirement

When it comes to baby boomers in retirement and their finances, we often hear about what they're doing wrong. They're overpaying for medical care; they're investing in dubious timeshares; they're...

GOBankingRates

I Asked Financial Experts How Boomers Can Still Grow Their Net Worth: Here’s What They Said

Starting late but still want to grow net wroth? Discover expert strategies for baby boomers to grow wealth, boost savings and secure financial freedom.

GOBankingRates

Rachel Cruze: Are Boomers Really To Blame for Our Money Struggles?

It’s easy to blame baby boomers for today’s financial struggles like housing costs or student debt. But according to Rachel Cruze, the problems may run deeper.

GOBankingRates

7 Money Lessons Baby Boomers Taught That Still Build Wealth

The economic environment of Baby Boomer childhood taught them to control themselves and wait while they learned to get the most out of their available resources. The financial habits developed during their time have created a strong financial foundation, allowing people to accumulate wealth today. The fundamental principles of financial…

The Free Financial Advisor

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The Free Financial Advisor

6 Ways Baby Boomers Spend Money That Actually Adds Meaning

People assign different values to money based on their age, but baby boomers use their spending to express values that extend beyond material benefits and social status. The baby boomer generation uses their resources to create special times with family members and preserve their personal history, rather than buying new…

The Free Financial Advisor

9 Reasons Baby Boomers Are Outpacing Every Generation in Health

The health status of Baby Boomers represents an unexpected trend in the extensive history of aging in America. People used to see this generation as stubborn, but they have proven everyone wrong by choosing activities that help them stay physically strong. Their choices regarding life have reshaped society’s view of…

Bored Panda

Gen X, Gen Z, Gen Alpha? Your Ultimate Guide To Generation Name Chaos

Decode generation name chaos! From Baby Boomer to Gen Alpha, understand names and ages. Explore each generational cohort's birth year.

The Mary Sue

‘It was basically the perspective of a really smart baby boomer who’s conservative’: Texas man works on his laptop in public. Then he hears an unusual conversation about Zohran Mamdani

A Texas man overhears a bar conversation between a baby boomer attorney and his young niece, who thinks New York City mayor-elect Zohran Mamdani would make a great president. Here’s what he thinks the conversation says about the state of America.

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Saving Advice

The Credit Card Perk That Quietly Helps With Prescription Costs For Baby Boomers

Prescription costs are becoming a significant burden for Baby Boomers, particularly those on fixed incomes or managing chronic conditions. Many people are unaware that some...

GOBankingRates

Investing Strategies Each Generation Is Using To Build Wealth

From Baby Boomers nearing retirement to Gen Z just entering the workforce, each cohort faces unique financial challenges and opportunities.

GOBankingRates

8 Ways Baby Boomers Become Poor in Retirement

Avoid these 8 common financial mistakes that can drain baby boomers' retirement savings, from claiming Social Security too early to poor budgeting.

The Free Financial Advisor

10 Reasons Boomers Were Right About Buying Homes (and Millennials Hate to Admit It)

The decision to buy a home remains a topic of discussion among millennials, who have been debating its worth for several years. Students must take out large loans because housing prices remain high, while renting stands as their only affordable option in the current market. However, the truth is that…

Clever Dude

11 Controversial Boomer Opinions That Still Divide the Nation

There’s no denying it: the generation known as Baby Boomers has shaped much of modern America. Yet, many of their beliefs still spark heated discussions. These controversial boomer opinions aren’t just old-fashioned ideas. They continue to influence politics, culture, and daily life. Whether you’re a Boomer, Gen Xer, Millennial, or…

GOBankingRates

Here’s How Much Money Each Generation Saved in 2024 — How Do Your Savings Compare?

From Gen Z to Baby Boomers, each generation approached 2024 with different financial strategies and outcomes.

The Free Financial Advisor

6 Tax Traps Baby Boomers Wish Someone Warned Them About Earlier

Taxes can take a bigger bite out of retirement savings than many baby boomers expect. Decades of hard work and careful saving can be undermined by overlooked tax traps that quietly erode wealth. The rules around retirement accounts, Social Security, and Medicare are complex, and the implications for taxes can…

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