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EXPLAINED: 2 - The Real Truth

The Great Wealth Transfer is already happening as millennials hitting their 'Peak 35' are richer than ever

Millennials are now richer than their baby boomer counterparts at age 35 as more parents are having asset transfer conversations earlier before they pass.

Fortune

The great (small business) wealth transfer: McKinsey sees $5 trillion of baby boomer companies coming up for sale over the next decade

Move over, Great Wealth Transfer. The McKinsey Institute for Economic Mobility sees the next decade as make or break for the Great Ownership Transfer.

Fortune

How mental health has changed in baby boomers and gen X across their entire adulthoods

It’s been almost five years since the end of the COVID lockdowns. Yet the world is still continuing to learn about how mental health changed during – and after – this unprecedented time.

The Conversation

From analysis to the latest developments in health,
read the most diverse news in one place.

As AI automates roles and companies pull back hiring, Americans hit rock-bottom confidence in landing a job—and baby boomers fear they’re locked out

Americans without college degrees, those earning less than $100,000, and baby boomers over the age of 60 are the least optimistic about their job prospects.

Fortune

10 Things Boomers Won’t Be Able To Afford in Less Than a Decade

Baby boomers might not be getting all the discounts they had hoped for. In fact, in the next 10 years, they may not be able to afford several big purchases.

GOBankingRates

8 Tax Credits Boomers Miss Because Income Falls in the Middle Zone

If you’re a Baby Boomer navigating the 2026 tax season, you might feel like you’re stuck in no-man’s-land. You don’t have the high-flying income of...

Saving Advice

How Much Should the Average Middle-Class Boomer Have in Savings?

Discover how much middle-class baby boomers need to retire comfortably using expert-backed savings rules and personalized retirement planning tips.

GOBankingRates

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Swanson TV dinners and Tang: How well do you know baby boomer pop culture?

The oldest baby boomers are turning 80 in 2026

The Independent UK

5 Luxury Items Under $200 at Costco That Would Make Great Holiday Gifts for Boomers

Discover five luxe Costco gifts under $200 that baby boomers will love, from cozy bedding to massagers and gourmet gift baskets. Check them out right now.

GOBankingRates

12 Boomer Music Festivals That Make Coachella Look Like Amateur Hour

Modern music festivals are often more about the Instagram photo ops than the actual music. If you look at Coachella, you see carefully curated outfits, VIP glamping tents, and brand activations everywhere. However, the Baby Boomer generation invented the music festival, and they did it with grit. Their gatherings were…

Budget and the Bees

10 Baby Boomer Beauty Fads You’ll Swear Are Made Up

Beauty standards change with every generation. Today, we have ten-step skincare routines and contouring. Back in the day, things were a bit wilder.

Budget and the Bees

Baby boomers have now 'gobbled up' nearly one-third of America’s wealth share, and they’re leaving Gen Z and millennials behind

American septuagenarians hold more than $85 trillion in assets—by far the most of any generation.

Fortune

50 Cities Where More Americans Are Working Past Age 65

Retirement-age baby boomers are finding more and more reasons to remain in the workforce -- indeed, one out of every five Americans age 65 or older has decided to continue working past the traditional...

GOBankingRates

The $124 trillion Great Wealth Transfer won’t be a ‘big bang’ warns Northwestern Mutual CEO Tim Gerend

Women live longer than men, and wealth will transfer across spouses before it moves from baby boomers to the next generation.

Fortune

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GOBankingRates

5 Luxury Items Under $80 at T.J. Maxx That Would Make Great Holiday Gifts for Boomers

Find five stylish, budget-friendly luxury gifts for baby boomers at T.J. Maxx -- all for under $80. They're perfect for travelers, wine lovers and more!

GOBankingRates

10 Savvy Money Moves Baby Boomers Are Making in Retirement

When it comes to baby boomers in retirement and their finances, we often hear about what they're doing wrong. They're overpaying for medical care; they're investing in dubious timeshares; they're...

GOBankingRates

I Asked Financial Experts How Boomers Can Still Grow Their Net Worth: Here’s What They Said

Starting late but still want to grow net wroth? Discover expert strategies for baby boomers to grow wealth, boost savings and secure financial freedom.

GOBankingRates

Rachel Cruze: Are Boomers Really To Blame for Our Money Struggles?

It’s easy to blame baby boomers for today’s financial struggles like housing costs or student debt. But according to Rachel Cruze, the problems may run deeper.

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The Free Financial Advisor

7 Money Lessons Baby Boomers Taught That Still Build Wealth

The economic environment of Baby Boomer childhood taught them to control themselves and wait while they learned to get the most out of their available resources. The financial habits developed during their time have created a strong financial foundation, allowing people to accumulate wealth today. The fundamental principles of financial…

The Free Financial Advisor

6 Ways Baby Boomers Spend Money That Actually Adds Meaning

People assign different values to money based on their age, but baby boomers use their spending to express values that extend beyond material benefits and social status. The baby boomer generation uses their resources to create special times with family members and preserve their personal history, rather than buying new…

The Free Financial Advisor

9 Reasons Baby Boomers Are Outpacing Every Generation in Health

The health status of Baby Boomers represents an unexpected trend in the extensive history of aging in America. People used to see this generation as stubborn, but they have proven everyone wrong by choosing activities that help them stay physically strong. Their choices regarding life have reshaped society’s view of…

Bored Panda

Gen X, Gen Z, Gen Alpha? Your Ultimate Guide To Generation Name Chaos

Decode generation name chaos! From Baby Boomer to Gen Alpha, understand names and ages. Explore each generational cohort's birth year.

The Mary Sue

‘It was basically the perspective of a really smart baby boomer who’s conservative’: Texas man works on his laptop in public. Then he hears an unusual conversation about Zohran Mamdani

A Texas man overhears a bar conversation between a baby boomer attorney and his young niece, who thinks New York City mayor-elect Zohran Mamdani would make a great president. Here’s what he thinks the conversation says about the state of America.

Saving Advice

The Credit Card Perk That Quietly Helps With Prescription Costs For Baby Boomers

Prescription costs are becoming a significant burden for Baby Boomers, particularly those on fixed incomes or managing chronic conditions. Many people are unaware that some...

GOBankingRates

Investing Strategies Each Generation Is Using To Build Wealth

From Baby Boomers nearing retirement to Gen Z just entering the workforce, each cohort faces unique financial challenges and opportunities.

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