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RARE PHOTOS: Bjorn gulden person - The Real Truth

Adidas hints at radical new shoe tech as the brand’s running business surges

The company says its running category grew nearly 30% in 2025, driven by record-breaking Adizero shoes and a renewed focus on innovation

T3 · Mar 6

"Running has become one of our biggest engines. We’re winning half of the major races now.” Adidas CEO hails record quarter and promises “an even bigger 2026”

The sportswear giant hits the highest sales quarter in its history as its performance running shoes power double-digit growth and new technology takes shape for an Olympic-charged year ahead

T3 · Nov 9, 2025

Three stripe fever! Why every single Londoner is wearing Adidas right now

Noticed an uncanny amount of Adidas stripes while out and about recently? Maddy Mussen explores the city-wide takeover, and how long it can really last

Evening Standard · Jul 11, 2025

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Adidas warns Trump tariffs will put up US shoe prices

Company had strong first quarter but says it cannot raise outlook for this year owing to tariffs uncertainty

The Guardian - UK · Apr 29, 2025

Kanye West gets no money from Adidas as they finally settle after years-long battle

Losing the Adidas deal over anti-semitic comments knocked West off Forbes’ billionaires list in 2022

Evening Standard · Oct 30, 2024

Gold price hits fresh record high, as bitcoin also rallies – as it happened

Analysts say gold is benefited from safe-haven demand amid persistent geopolitical tensions, expectations of monetary policy easing, and mounting uncertainty surrounding the US presidential election.

The Guardian - UK · Oct 29, 2024

1 Best-in-Class Growth Stock to Buy Now

While Nike keeps stumbling out of the starting blocks, another running shoe brand is gaining market share rapidly. Hoka has sent the stock of its parent company, Deckers Outdoor, racing ahead - and this rather recent addition to the S&P 500 has a lot more to give investors, in terms…

Barchart · Aug 1, 2024

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With Yeezys in the rear-view mirror, Sambas and Gazelles are helping drive the big Adidas reboot

Revenues from Adidas’s footwear segment were up 17% in the second quarter as sentiment towards the Adidas brand globally improves after a rocky few years.

Fortune · Jul 31, 2024

UK manufacturers hit by Red Sea disruption and rising shipping costs

Supply chain difficulties have led to job losses and cuts in purchasing and stocks, S&P Global poll shows

The Guardian - UK · Feb 1, 2024

Adidas CEO gave out his number to 60,000 employees to boost moral after that Kanye West crisis

Bjorn Gulden received around 200 messages a week at one point from staff at the company.

Fortune · Jan 15, 2024

Ye issues apology in Hebrew for antisemitic comments

The statement from the rapper formerly known as Kanye West, arrives less than two weeks after he went on an antisemitic rant in Las Vegas while promoting his upcoming album “Vultures,” due out Jan. 12.

Chicago Sun-Times · Dec 26, 2023

The rapper Ye, who has a long history of making antisemitic comments, issues an apology in Hebrew

The rapper formerly known as Kanye West has a long history of making antisemitic comments and just apologized to the Jewish community in an Instagram post written in Hebrew

The Independent UK · Dec 26, 2023

Kanye West ‘told Jewish adidas executive to kiss Hitler portrait daily’

New investigation reveals footwear brand ignored a decade’s worth of West’s allegedly problematic behavior

The Independent UK · Oct 28, 2023

Adidas CEO suffers humiliating walk-back after fumbling Kanye West Yeezy controversy

Norwegian boss Bjørn Gulden, who had nothing to do with Adidas' clumsy response to West's anti-Semitism, has had to apologize for trivialising the scandal.

Fortune · Sep 22, 2023

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Zenger · Sep 21, 2023

Adidas CEO Defends Kanye West’s Antisemitic Remarks

Bjørn Gulden claims West didn't mean what he said, despite criticism from anti-hate organizations.

The Independent UK · Sep 20, 2023

Adidas CEO doubts that Kanye West really meant the antisemitic remarks that led Adidas to drop him

Adidas CEO Bjørn Gulden said he doubts that Ye, the artist formerly known as Kanye West, “meant what he said” when he made a series of antisemitic and offensive remarks last year

Fortune · Sep 20, 2023

Adidas' CEO says Kanye 'didn't mean' the anti-Semitic comments that cost him his Yeezy shoe deal

During an interview, Adidas CEO Bjørn Gulden said Kanye West was misunderstood: “I don’t think he meant what he said… It just came across that way."

The Independent UK · Sep 20, 2023

Adidas boss says he doesn’t think Kanye West ‘meant’ antisemitic remarks

A partnership between the artist and the sportswear brand came to an end in 2018 after West made a series of antisemitic statements

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The Guardian - UK · Sep 20, 2023

Adidas chief exec: Kanye West ‘didn’t mean what he said’ with antisemitic comments

Bjørn Gulden said West, who praised Adolf Hitler and the Nazis, wasn’t ‘a bad person – it just came across that way’

The Independent UK · Aug 3, 2023

Adidas brings in $437 million from selling Yeezy shoes that will benefit anti-hate groups

Adidas has brought in $437 million from the first release of Yeezy sneakers left over after breaking ties with Ye, the rapper formerly known as Kanye West

The Independent UK · May 31, 2023

Yeezy shoes are back on sale — months after Adidas cut ties with Kanye West

Some of Adidas’ remaining Yeezy shoes are back on sale — months after the German sportsware company cut ties with Ye, the rapper formerly known as Kanye West

Cinemablend · May 22, 2023

Hundreds of Companies Offered To Take On Kanye West’s Yeezy Merch. Now Adidas Will Use It To Help Fight Anti-Semitism

After various companies offered to buy the last of the Yeezy merchandise from Adidas, the company found a positive solution to its problem.

Zenger · May 16, 2023

Adidas Planning To Give Profits From The Ye Merchandise Going Towards Proceeds

Months after deliberations, Adidas has now a daunting task in re-purposing in selling the merchandise and marketing efforts.

Manchester Evening News · May 12, 2023

Adidas to donate Yeezy stock to charity instead of burning it

Yeezy and Adidas' partnership was terminated after a number of antisemitic tweets by Kanye West

Chicago Sun-Times · May 11, 2023

Adidas to sell $1.3 billion worth of Yeezy shoes, donate proceeds to charities

Adidas cut ties with Ye, the rapper formerly known as Kanye West, in late October, following his antisemitic comments on social media and in interviews.

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