The death of the 99: Why we’ll pay £5 for gelato but resent £3.50 for Mr Whippy
LET’S UNPACK THAT: As artisan gelaterias charge £5 a scoop without protest, the humble soft serve is melting in the heat of modern costs and childhood expectations. Hannah Twiggs asks why Mr Whippy is still expected to live on pocket money
The Independent UK ·