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UNBELIEVABLE: 3 | History Defined

Bud Light enlists NFL star Travis Kelce to try to win back conservative boycotters and reverse tanking sales

By partnering with the NFL star on the easygoing spot, Bud Light hoped to win back some of the demographic it’s lost in the last three months.

Fortune

Bud Light leaves people in stitches with new ad featuring masculine 'grunts'

Bud Light's latest advertisement, featuring masculine 'grunts' and starring Travis Kelce, has caused a stir among viewers

Daily Mirror

Joe Rogan calls Dylan Mulvaney 'mentally ill' in vile attack after Bud Light backlash

American commentator and podcaster Joe Rogan has hit out at Dylan Mulvaney after unleashing a vile attack on his podcast following her Bud Light collaboration in April

Daily Mirror

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WATCH: Bud Light’s ‘Backyard Grunts’ with Chiefs TE Travis Kelce

#Chiefs TE Travis Kelce is joining in on Bud Light's "Easy to Summer" campaign, appearing in their "Backyard Grunts" advertisement.

USA Today Sports Media Group

Dylan Mulvaney says Bud Light abandoned her amid backlash despite unimaginable bullying

Trans influencer Dylan Mulvaney says Bud Light abandoned her amid the backlash sparked by her partnership with the company earlier this year.

Tribune News Service

In a new video, Dylan Mulvaney says Bud Light never reached out to her amid backlash

Mulvaney, a trans influencer, says she waited for things to get better: "But surprise! They haven't really." Sales of the beer tanked after conservatives blasted Bud Light's sponsorship.

WEKU

From Bud Light to Target, Pride month saw rainbow capitalism dim in 2023

Reneging on Pride campaigns could hurt companies' profits in the long-run—as well as the wallets of the LGBTQ creators they partner with.

Fortune

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Transgender influencer Dylan Mulvaney says Bud Light didn't support her during backlash

Transgender influencer Dylan Mulvaney says she felt abandoned by Bud Light after facing “more bullying and transphobia than I could have ever imagined” over her partnership with the beer giant

The Independent UK

TikTok Star Dylan Mulvaney Has Broken Her Silence On The Gross Anti-Trans Bud Light Controversy

“For a company to hire a trans person and then not publicly stand by them is worse, in my opinion, than not hiring a trans person at all."

Pedestrian.tv

Influencer Dylan Mulvaney says Bud Light failed to support her amid transphobic backlash

‘For months now, I’ve been scared to leave my house,’ the influencer says

The Independent UK

Influencer Dylan Mulvaney condemns Bud Light’s response to transphobia

Trans social media star says company largely abandoned her amid bullying responses to beer promotion

The Guardian - US

Anheuser-Busch boss says no regrets over Dylan Mulvaney’s Bud Light ad despite uproar on right

Some conservatives have boycotted the beer since the ad appeared

The Independent UK

Anheuser-Busch will pay you $15 to drink Bud Light this July 4th

This Independence Day, Bud Light wants you to have a beer on the house and forget all about the boycott staged following a controversial Dylan Mulvaney promotion.

Fortune

Bud Light Hopes ‘Biggest Summer Campaign Ever’ Will Reverse Sales Slump

After partnering with trans activist Dylan Mulvaney, Bud Light faces controversy and market share losses.

Zenger

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Fortune

Bud Light to give away $10,000 every week in Hail Mary gamble to win back customers

The Anheuser-Busch brand is splashing out big this season in a Hail Mary gamble to claw back market share before it’s potentially lost permanently.

Fortune

Bud Light only has itself to blame for sales plunge after caving to 'extremist bullies,' argues main LGBTQ advocacy group GLAAD

“Companies that did back down to bullies actually saw this escalate,” GLAAD boss Sarah Kate Ellis said on CNBC.

St. Louis Post-Dispatch

Editorial: Love is love — and beer is just beer

Corporate America has been in uncharted territory for a while now as it tries to navigate today’s increasingly heated culture wars. Nowhere has that fact been driven home more shockingly than with Bud Light’s recent dethroning as America’s No.1-selling beer.

St. Louis Post-Dispatch

Anheuser-Busch offers to pay distributors, wholesalers hurt by plunging Bud Light sales

Anheuser-Busch, in an effort to soften the blow from a more than two-month boycott of Bud Light, on Thursday announced it would provide financial assistance to its distributors, wholesalers and other partners.

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Salon

Bud Light loses its spot as US' top beer

But is Anheuser-Busch still winning in the end?

WEKU

How companies can build trust with the LGBTQ+ community — during Pride and beyond

Target, The North Face, Bud Light and others are facing backlash for pro-LGBTQ+ campaigns. Some have stood fast, others stumbled. Experts say consistency and intentionality are key to true support.

The Independent UK

Bud Light, top US seller since 2001, loses sales crown to Modelo as beer backlash continues

After more than two decades as America’s best-selling beer, Bud Light has slipped into second place

Al Jazeera

Bud Light loses out on featuring transgender influencer Mulvaney

The media promotion by the beer maker led to a backlash of transphobic comments and a boycott by some drinkers.

Axios

Bud Light is no longer America’s top selling beer after Dylan Mulvaney boycott

The beer brand was knocked from the top spot it has held for over two decades.

Fortune

Bud Light dethroned as U.S. favorite beer despite Garth Brooks support

The Nashville bar owner pledged to serve Bud Light as sales of the AB InBev lager continued to crater amid a boycott by conservative consumers.

The Independent UK

Garth Brooks commended for not bowing to anti-LGBT trolls and refusing to boycott Bud Light

‘Everybody’s got their opinions but inclusiveness is always going to be me,’ country superstar says

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