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EXPLAINED: Cadbury - The Real Truth

Cadbury golden egg from 1983 treasure hunt returns to auction: Rare ‘Cuckoo Cuckoo’ egg is estimated at £20,000

A rare golden egg linked to Cadbury’s famous Creme Egg advertising campaign is heading to auction, bringing with it a remarkable story that stretches back more than four decades. The egg, known as ‘Cuckoo Cuckoo’, was one of 12 golden eggs hidden around the UK in 1983 as part of…

The Times of India

Baldy Man, Gold Blend flirters and mash-mad Martians: TV’s golden age ads

As the History of Advertising Trust turns 50, our writer revels in its vast archive, remembering the bread boy on his bike, the suggestive coffee-drinkers and the Hamlet smoker adjusting his comb-over

The Guardian - UK

Instrument heard on Beatles classic goes under the hammer

IN FULL

The Independent UK

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Brazen shoplifter steals 4ft chocolate display in robbery spree

This is the moment a brazen shoplifter walked out of a supermarket with a 4ft display full of Cadbury’s chocolate.

The Independent UK

Sweet! World-leading chocolate experience plan approved

A unique chocolate tourist experience next to a century-old Cadbury factory will feature several immersive worlds on floating pods.

AAP

UK’s most iconic trade marks revealed, as voted by the British public

From chocolate bars to Calpol, they are some of the nation’s most nostalgic brands

The Independent UK

Starmer responds to pleas to lower price of Mini Eggs

Sir Keir Starmer has responded to pleas to lower the price of Cadbury’s Mini Eggs.

The Independent UK

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Friday briefing: Why does your Easter egg feel smaller? Because it is

In today’s newsletter: Cocoa shortages, climate shocks and global conflicts have collided to make chocolate pricier than ever before

The Guardian - UK

Fact check: Scottish waiting lists, Easter eggs and rumours about a Plymouth hotel

Round-up of fact checks from the last few days compiled by Full Fact.

Evening Standard

Chocolatiers make the world's largest mini egg

A very egg-citing creation has been made at Cadbury’s

Evening Standard

Jess Cartner-Morley’s April style essentials: fancy brollies, Biscoff eggs and the perfect holiday dress

Whether it’s a tiered tulle skirt or a hardworking Henley tee, our fashion expert’s Easter basket is brimming with joy

The Guardian - UK

Is Marmite Still British? £50bn Sale to US Giant McCormick Sparks Concern Over Recipe Changes and Price

Unilever agrees to merge its food business, including Marmite, with US spice maker McCormick in a deal worth £50bn, raising concerns over UK jobs and prices.

International Business Times UK

Australian supermarket Easter eggs taste test: ‘The quality of Easter chocolate is simply worse’

Nicholas Jordan goes on the hunt for good Easter eggs. After nibbling through 29 products, he is glad the ovum ordeal is over

The Guardian - AU

Best value Easter eggs 2026: the best buys and worst rip-offs ranked

Shrinkflation has hit Easter hard, with shoppers paying up to 73 per cent more per 100g. Hannah Twiggs compares 260 eggs to find the best value – and the biggest rip-offs

The Independent UK

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Evening Standard

Cadbury unveils 'GooTool' to help chocolate lovers eat Creme Eggs mess-free

The chocolate company has released a limited-edition gizmo featuring delicate tweezers, a spork, grater, straw and a whisk for the perfect mix

AAP

Easter bunny haul smaller and dearer, figures show

'Shrinkflation' has hit Easter treats hard, with some beloved chocolate products almost doubling in price despite the cost of its key ingredient nosediving.

The Guardian - AU

Fewer eggs, higher prices: Cadbury ‘doubled down’ on Easter chocolate shrinkflation, Choice finds

Customers are set to shell out almost 73% more per 100g for Cadbury hollow Easter eggs, according to the consumer advocacy group

The Guardian - UK

Shelling out? Easter eggs in the UK are smaller but pricier this year

Chocolate treats reduced in size or weight as higher price of cocoa drives new wave of ‘shrinkflation’

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The Guardian - UK

What links Billie Eilish and George Gershwin? The Saturday quiz

From Barclays, Cadbury and Clarks to Nith and Wampool, test your knowledge with the Saturday quiz

The Guardian - UK

Ban on TV junk food advertising before 9pm comes into force in UK

Watchdog will also monitor online ban for high fat and sugar products as part of wider effort to tackle childhood obesity

Creative Bloq

Cadbury Roses has made a huge packaging error

The joy is gone.

The Conversation

The cost of chocolate is soaring, but blaming cocoa prices doesn’t give the whole picture

Familiar bars of chocolate have been getting more expensive, and often smaller. Is this really just because cocoa has become more expensive, as is often claimed in the media?

The Guardian - UK

Christmas ads put on a diet as UK ban on TV junk food advertising bites

Gone are shots of puddings and sweets as advertisers try to market other foods to stay within rules coming into force on 5 January

The Guardian - UK

The Christmas gifts you love the most, from cosy hand warmers to personalised chocolate

Whether it’s hair rollers, giant ice cubes or beer mats, your festive favourites make one thing clear: it’s party time

The Conversation

A backlash against AI imagery in ads may have begun as brands promote ‘human-made’

In a wave of new ads, brands like Heineken, Polaroid and Cadbury have started hating on artificial intelligence (AI), celebrating their work as “human-made”.

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