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YOU WONT BELIEVE: Cesar gueikian - What They Never Told You

“His dedication to Gibson’s quality and legacy is beyond reproach”: 5 ways Cesar Gueikian transformed Gibson – and proved to be a very different kind of guitar CEO

As he leaves the top job at one of the world’s biggest guitar companies, we look back at the Gibson leader’s legacy – and how he oversaw a renaissance for the Nashville guitar giant

Guitar World

“He has poured his passion, creativity, and relentless commitment into Gibson”: Cesar Gueikian steps down as Gibson CEO after three years

Gueikian refocused company on its core market: guitars

MusicRadar

“Gibson is part of my DNA. It's been the honor of my life to help lead it and to work alongside the people who bring this company to life every day”: Cesar Gueikian to step down as CEO and President of Gibson

Gueikian, who served as Gibson's Brand President before his appointment as CEO in 2023, will continue on as a member of the guitar giant's Board of Directors, and as an artist ambassador

Guitar World

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“Always a pleasure to host BFG in my office, and even better when he decides to take one of my CEO builds on tour!” Gibson CEO Cesar Gueikian has made a stunning custom Explorer – and Billy Gibbons is playing it onstage with ZZ Top

And the Gibson CEO also given us a sneak peak of the forthcoming DES lineup in the shape of a Ghost Burst SG?

MusicRadar

“It sounded perfect, man… like a gift from on high”: Is Slash's no. 1 Les Paul – which isn’t a Gibson – set for a Gibson reboot?

Slash’s Kris Derrig ’59 Les Paul has been his go-to recording guitar since Appetite for Destruction. And it sure looks like a Murphy Lab replica is on the cards

Guitar World

“It was the perfect guitar for him to pay tribute to Tony”: Kirk Hammett’s guitar auction shatters expectations – with his mystery Back to the Beginning SG fetching $70,000 more than anticipated

Around 150 of Hammett’s guitars were part of Julien’s latest Played, Worn & Torn auction

Guitar World

“When I finished, I sent Kirk Hammett a picture and said, ‘Do you want to use it?’ He replied in all caps, ‘YES!’” Gibson CEO Cesar Gueikian has spent 4 years learning how to build guitars – and his prized SG was played at metal’s most historic concert

Gueikian has juggled the demands of his CEO role with learning the art of guitar making, and his builds already have some high-profile admirers – including Jason Momoa, Kirk Hammett and Tony Iommi

Guitar World

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“I put the headstock on the buffing wheel. It threw it out of my hands. That day I learned how to fix a broken headstock”: Cesar Gueikian on building the SG Kirk Hammett played to honour Black Sabbath and how his designs might shape future Gibson releases

The Gibson CEO on his guitar-making journey, from early missteps to making the SG Hammett rocked at Back To The Beginning, and the Ghost Burst finish that's coming soon to the Gibson lineup

MusicRadar

“If that's not done properly, then the guitar won’t be playable”: The hardest part of building a Gibson guitar from scratch, according to CEO Cesar Gueikian

Gueikian has spent around three years learning and building guitars under the CEO Series – and one of his most recent builds was played by Kirk Hammett at Back to the Beginning

Guitar World

“The guitar I built in Kirk’s hands… paying tribute to Tony, Ozzy and Black Sabbath, it was amazing and strange, humbling and epic”: The unique SG built by Gibson CEO Cesar Gueikian and played by Kirk Hammett at Back to the Beginning heads to auction

Gibson teams up with Julien's Auctions for Gibson Gives fundraiser, with two of Gueikian's custom builds going under the hammer, plus a heap of signed and stage-played electrics

MusicRadar

“Instruments that shaped metal forever”: The mystery Gibson SG Kirk Hammett played at Ozzy Osbourne’s last show is heading to auction – along with more than 150 other guitars from his collection

The SG was used to play a Black Sabbath cover at Back to the Beginning, and it’s headed to the auction block alongside some other choice picks from Hammett's collection

Guitar World

“Great Scott!” Gibson teases Back to the Future ES-345 replica – and an Epiphone version may not be far behind

The hunt for the original goes on, but Gibson Custom Shop is making headway on what looks like plans for a fully fledged Back to the Future guitar line

Guitar World

“I guess I’m buying a new Gibson”: Cesar Gueikian teases Custom Shop replica of Marty McFly’s “1955” ES-345 – but hunt goes on for original Back To The Future guitar

And could there be an Epiphone version too?

MusicRadar

Kirk Hammett’s mystery SG from Back to the Beginning was built by Gibson CEO Cesar Gueikian – and now it’s being auctioned off for charity

The one-of-a-kind metallic silver axe was used to cover a Sabbath classic and is being sold to raise funds for Gibson Gives

Guitar World

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Guitar World

“I said, ‘I want to riff through all of my favorite guitarists –doing Jimi Hendrix behind the head, Pete Townshend’s windmill, the Eddie Van Halen hammer thing”: Michael J. Fox and others discuss the Back to the Future guitar – and a clue to its identity

The Cherry Red ES-345 has become a cultural icon since the film was released in 1985, but it hasn’t been since since

MusicRadar

“One of my favourite forgotten Gibson designs of all time”: The cult-classic RD Custom is officially back (in black)

Gibson president and CEO Cesar Gueikian loves them, so too the Nameless Ghouls of Ghost, and this oft-slept on model becomes the first core Gibson Custom electric with a 25.5" scale length

MusicRadar

“Gibson was able to put the universe on it… the planet Mercury is here, and that is a little nod to a friend of mine”: Inspired by the stars and co-designed by the Queen guitarist, Gibson unveils exquisite Brian May SJ-200 12-String

Just look at those stunning agoya shell star inlays and that planetary-themed pickguard

Guitar World

“This fiddle is Really Dope”: Cesar Gueikian all-but-confirms the return of the cult Gibson RD – an unsung build beloved by Dave Grohl and Ghost

One of the firm’s most obscure designs of the 1970s looks set for an unlikely return

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Guitar World

“I called looking for advice. He tells me, ‘Just wait, I’ve got a surprise for you’”: Gibson’s mystery Metallica-inspired Explorer hasn’t gone to James Hetfield – it’s been gifted to a Hollywood superstar

It was theorized that Gibson was crafting a Custom Shop Explorer inspired by Hetfield’s “So What” model ahead of some signature models, but that wasn't the case...

Guitar World

“Reveal coming soon”: At long lost, is Gibson finally working on James Hetfield signature guitars?

The Metallica frontman is poised to receive a Gibson Custom Shop creation that pays homage to his famed ‘So What’ 1984 Explorer. Could signature guitars be next?

Metal Hammer

"The progressive rock-ness of this huge epic pushed me in a whole new direction": Slash and Duff McKagan have combined forces on a colossal new song

Slash and Duff McKagan appear together on I Can Breathe, a new charity single by Gibson Brand

Guitar World

“A handsome and versatile instrument that deserves its second chance”: Gibson Victory Figured Top review

It hardly set the world alight on its first release, but tasteful upgrades may yet see the new Victory models receive the recognition they deserve

Guitar World

“Daron’s the guitarist, I’m the vocalist, and yet he was using my Strat… Then somebody stole it after breaking our car window”: Serj Tankian reflects on his guitar journey with System of a Down, Tony Iommi, Buckethead and beyond

In a rare guitar interview, Serj Tankian breaks down his “fast folk” playing style and upcoming signature Gibson Les Paul, his love of shredders, and freaking out Maynard James Keenan (and being freaked out by Buckethead)

Guitar World

“Pat and Joe came to the shop, and he loaned the money to Joe to buy the guitar. He bought it for $250”: Gibson unearths the forgotten history of Joe Staunton’s mystery “Orphanage Burst” – a ‘59 Les Paul like no other

The blues legend – also known as 'The Left-Handed Wizard' – first purchased the LP in 1969, and used it throughout the course of his career as he helped shape the Irish music scene

Guitar World

“Created in response to player requests for the return of this ’80s-era cult favorite”: Gibson channels Superstrat and PRS vibes as it revives its Victory model for the first time in 40 years

The Victory's revival was first teased late last year, and the offset double-cut has been rebooted with a few choice tweaks

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