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UNCOVERED: 2 - The Untold Story

The global brands of the future are hiding in plain sight: here's how to spot them

It’s time to rethink what 'brand' really means.

Cupra Tavascan review: This European Tesla rival will stretch your budget

Cupra Tavascan review: This European Tesla rival will stretch your budget

Cupra’s striking electric SUV reminds us that Europe can still take on the Tesla Model Y

The Independent UK

I Drove A Cupra In The U.S. It’s More Interesting Than Any Audi

I Drove A Cupra In The U.S. It’s More Interesting Than Any Audi

Look beyond the ambiguous marketing jargon and overused buzzwords, and there's something here worth being excited about. Cupra is a relatively new brand, spun out from its big sibling Seat in 2018. Even though it builds mostly SUVs, the emphasis is on performance; the “Cupra” name itself is an amalgamation of…

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You might get a free Meta Quest 3 to use on your next flight, but I'm not keen on the advertising it'll serve you

The next time you fly you could be handed a Meta Quest 3 to keep you entertained. Just look out for the ads.

Tesla Braces For Impact

Tesla CEO Elon Musk isn't much for vacations. But he has spent whatever off-time he must have campaigning for the Republican Party in a hotly contested state Supreme Court election, including by pouring millions of his own dollars into the race.

The mastermind behind Europe's hottest new car brand is leaving Volkswagen in a shock departure

Wayne Griffiths, CEO of Volkswagen’s Spanish subsidiary SEAT and father of the Cupra brand, stepped down at his own request “to pursue new challenges.”

Cupra Needs To Bring Cars, Not SUVs, To America

Seemingly out of nowhere, Volkswagen decided to bring one of its European brands to America. But instead of granting a US visa to the better-known Skoda or SEAT marques, the higher-ups chose the newcomer, Cupra. Cupra has been in the VW Group since 2018, but the name has been used…

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Cupra Will Have Its Own Showrooms in the US

Cupra Will Have Its Own Showrooms in the US

Scout isn't the only Volkswagen Group brand coming to the United States. SEAT's spin-off Cupra marque will arrive here by the end of this decade. CEO Wayne Griffiths says the Spanish brand, which was born just seven years ago, will have its own headquarters and will do business outside the…

How Will Cupra Succeed in the US?

According to Cupra’s CEO, the brand has an advantage that other automakers within the Volkswagen Group don’t: It lacks history. Audi, Bentley, Lamborghini, Porsche, and even Volkswagen have deep heritages and intricate traditions baked into their identities, which come with certain expectations.

From fleet managers to ‘user-choosers’: five reasons to consider a CUPRA

From fleet managers to ‘user-choosers’: five reasons to consider a CUPRA

For business drivers, the Spanish brand offers style, sportiness and a wide range of electrified options without the need to compromise

The Guardian - UK

‘It’s a very driver-oriented car’: how the CUPRA Tavascan can transform a working day

‘It’s a very driver-oriented car’: how the CUPRA Tavascan can transform a working day

Make your journeys more enjoyable, exhilarating and stress-free with the new Tavascan – CUPRA’s first fully electric SUV

The Guardian - UK

Choose your CUPRA: take the quiz and find out which electric vehicle best suits your needs

Choose your CUPRA: take the quiz and find out which electric vehicle best suits your needs

An electric hatchback or SUV coupe? An SUV plug-in hybrid vehicle or undecided? Narrow it down with our quiz

The Guardian - UK

A couple of Cupras: we explore the Spanish brand’s Leon and Ateca models

Can the marque’s mainstay models, the Cupra Leon and Ateca go head-to-head with the growing number of all-electric rivals?

Coming soon: a curated collection of all the new EVs and hybrids that matter

Coming soon: a curated collection of all the new EVs and hybrids that matter

We've rounded up new and updated offerings from Audi, Porsche, Ineos, Mini and more to keep tabs on the shifting sands of the mainstream car market

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Volkswagen's Cupra Brand Is Coming to the United States

We wanted Skoda but we're getting Cupra instead.

The Cupra Born VZ Is An Electric Hot Hatch With 322 HP

The Volkswagen Group is trying to spice up its EV offerings.

How a former BTCC pedaller recaptured his joy of racing in TCR

“It’s relit my fire for motorsport again,” reflects Carl Boardley after winning the TCR UK title at his first attempt last season in a self-entered Cupra Leon Competicion.

Di Grassi "100%" trusts Abt decision to end Mahindra Formula E partnership

During the Mexico City E-Prix race meeting, it was revealed that Abt had terminated its contract with Mahindra on the eve of the season-opener, with the collaboration set to finish at the end of 2024.

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Di Grassi trusts "100%" Abt decision to end Mahindra Formula E partnership

During the Mexico City E-Prix race meeting it was revealed that Abt had terminated its contract with Mahindra on the eve of the season-opener, with the collaboration set to finish at the end of 2024.

The Independent UK

Electric Myths: adopting EV is easier than you think

With so much misinformation flying around about EVs we sat down with some of CUPRA’s highly qualified UK fleet team to sort the fact from the fiction when it comes to going electric

The Independent UK

Demystifying the switch: a step by step guide to the EV adoption journey

We talked to CUPRA UK’s Fleet Team about how to approach the switch to EV – from assessment and decision-making through to implementation and support

The Independent UK

Is your Business EV ready? Expert advice from CUPRA UK’s Fleet Team

From winning over your workforce to the practicalities of charging point access, we get the lowdown on “making the switch” from those in the know

2024 Cupra Leon Hatchback Spied Hiding Major Facelift

One of the prototypes had Brembo brakes and a charging port.

The CEO of the hottest new car brand in Europe reveals what it will take to bring Cupra to America

Wayne Griffiths has enjoyed tremendous success with his upstart brand, but the true test is whether he can sell Americans on Cupra.

How one man sold Volkswagen on a daring idea and launched Europe's hottest new car brand

The abrupt success of Cupra has Wayne Griffiths looking to the U.S. market as the next stage of his growth plan.

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