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New Zealand faces heat for tourism ad targeting Australians: ‘Sounds like we’re in a clearance bin’

Campaign featuring slogan ‘Everyone Must Go’ was aimed at creating a ‘sense of urgency’ for Australians

The Independent UK · Feb 17, 2025

New Zealand’s ‘Everyone must go!’ tourism campaign ridiculed as emigration hits record high

Tagline has quickly become the subject of derision, with some critics likening it to a clearance sale slogan

The Guardian - AU · Feb 17, 2025