BIZARRE: Daniel erver person - What They Never Told You

H&M says more in-season buying paying off as sales edge higher

Chief executive Daniel Erver said it was increasing the proportion of in-season purchasing to more quickly react to fashion trends.

Evening Standard · Sep 24

H&M has quietly closed hundreds of stores across the globe in the last few years

H&M closed 128 stores between May 2025 and 2026, according to its latest earnings report

The Independent UK · Jun 29

H&M sees efforts to control stock weigh on sales

Sales in Western Europe – where H&M makes the most money – were down by 5% year-on-year.

Evening Standard · Jun 25