HISTORICAL FACTS: Deleon org - Caught on Camera

Drinks giant Diageo ends ‘broken’ relationship with Sean ‘Diddy’ Combs, accusing him of ‘refusing to honor his commitments’

The rapper recently filed a lawsuit alleging Diageo discriminated against his vodka and tequila brands because he is Black.

Fortune · Jun 28, 2023

Sean ‘Diddy’ Combs sues for racism after Diageo ditched his tequila brand

Music mogul claims liquor company had ‘typecast’ his DeLeón tequila as ‘Black brand’ marketed only to ‘urban’ customers

The Independent UK · Jun 1, 2023