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SHOCKING: Edelman - You Need To See This

Your company needs a Chief Trust Officer. Here's three reasons why

As institutional distrust hardens, there's a strong case for a C-suite executive whose sole mandate is earning and protecting stakeholder confidene.

Fortune

70% of people believe at least one divisive health claim. Science needs a new playbook

Edelman’s 2026 Trust Barometer finds doubts about health recommendations are far from fringe — they're mainstream, global, and span education levels.

Fortune

National governments or EU institutions: Who do Europan citizens trust the most?

A new survey of 27,000 people living across the bloc reveals profound disparities in levels of trust in local, national and EU institutions.

Euronews

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ICE pullback in Minneapolis shows the limits of Donald Trump’s scare tactics

Thanks to United States President Donald Trump, 2026 is shaping up to be an age of angst as groups and countries retreat turtle-like into protective economic and cultural shells. We’re trusting very few and are suspicious of many. As is generally the result of such tactics, the perpetrator is creating…

The Conversation

Meet the millennial YouTuber whose horror movie is beating Melania Trump at the box office

Mark Fischbach, a.k.a. Markiplier, was powered by his 38 million viewers into a box office success for "Iron Lung," earning $18.19 million in North America.

Fortune

Exclusive: Global trust data finds our shared reality is collapsing

Democracy, markets and social cohesion all depend on some shared understanding of facts and legitimacy.

Axios

Liza Ravenscroft: Who is Prince William's new 'bulletproof' crisis manager?

There’s a new face on the Kensington Palace PR bench, but what exactly is her “crisis” background, and why has Prince William hired her?

Evening Standard

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Donald Trump Claims Overregulation Will Allow China To Beat US in AI Race, Suggests One Federal Standard

US President Donald Trump said that AI investment is greatly benefiting the country's economy. But, there's one issue: overregulation.

International Business Times UK

PR firms are spreading climate misinformation on behalf of fossil fuel companies. Could Australia stop them?

Have you heard offshore windfarms kill whales? (They don’t.) Or that electric vehicles catch fire more often than petrol cars? (It’s the opposite.) Perhaps you’ve heard “natural” gas is clean? (It can be worse than coal.)

The Conversation

Few Americans Trust the Federal Government

Perversely, distrust may encourage the government to grow bigger and more intrusive.

Reason

Edelman scoops two Grand Prix at the launch of the Creativepool Annual 2024

It was a landmark year for creative excellence with 350 winners and a record-breaking number of gold awards.

Creative Bloq

DEI has some prominent critics—but it's actually getting more popular

The number of workers who view DEI initiatives as “more positive” has doubled over the past three to five years.

Fortune

Kylie Jenner Named Brand Ambassador For Sam Edelman Footwear Line

Kylie Jenner partners with Sam Edelman as brand ambassador for their spring/summer 2024 shoe collection, blending contemporary styles with timeless classics.

Top News

Ilse Crawford brings humanistic design to Edelman's leather offering

Ilse Crawford brings her vision to Edelman, starting with a rework of the brand’s three signature lines

Wallpaper

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Wallpaper

Edelman’s Gensler-designed office combines colour, warmth and rawness

Global communications firm Edelman found a new home in Francis House, and shows off its workspace interior by Gensler

The Guardian - US

Revealed: more than 160 representatives with climate-denying track records got Cop28 access

UN organizers allow groups that have obstructed fossil fuel regulations and other climate action to attend, watchdog finds

The Guardian - US

Revealed: over 160 representatives with climate-denying track records got Cop28 access

UN organizers allow groups that have obstructed fossil fuel regulations and other climate action to attend, watchdog finds

Fortune

Gen Z just saw the worst war in Israel in 50 years break out all over the internet, but they were raised on 'disturbing images'

Gen Z is not doing okay. Consider the crashes of 2008 and 2020, the George Floyd murder, even the Parkland school shooting and 9/11.

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Bangkok Post

‘Let Her Grow’ campaign wins global award

A media campaign advocating for the freedom of Thai students to choose how to wear their hair has won an award at the Cannes Lions, the “Oscars of advertising”.

Fortune

One of the most powerful women in PR tells CEOs struggling with Pride and Juneteenth backlash to commit to their communities '24/7'

Edelman U.S. CEO Lisa Osborne Ross advises consistency when supporting social issues.

Fortune

Why Edelman's CEO doesn't use the word 'diversity'

The PR leader says navigating social issues, rather than avoiding them, is central to the modern-day CEO job.

Axios

First look: 6 in 10 Americans want employers to call out racism

62% say companies are "doing mediocre or worse" in living up to their promises to address racism.

The Guardian - UK

Meet the Gen Z brand whisperers: ‘I come in and I’m like: don’t make some weird old-ass campaign!’

Big companies are turning to young people to avoid falling foul of Gen Z’s values. One even has its own ‘ZEO’. But is it driven by principles – or profit?

The Independent UK

Two in three Britons want new political party to take on Tories and Labour

61% want ‘completely new type of political party’, survey finds as pessimism hits record high

The Independent UK

Trust in government hits record low as 75% polled say UK is heading wrong way

The annual Edelman Trust Barometer found widespread pessimism about the state of Britain and an increasing lack of faith in politicians.

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