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EXPLAINED: Ford of europe - The Real Truth

Don't Worry: Ford Won't Sell 'Toasters On Wheels' In Europe

Five new models are launching on the continent this decade, including a Euro-specific Bronco.

Motor1

Ford Believes Forcing EV Mandates In Europe Will Backfire

Ford is against rushing the end of combustion-engine new car sales.

Motor1

Ford's Renault-Based Cars To Keep Brand's Own 'Swagger'

Ford of Europe needs an influx of fresh models, and it needs it fast. Its share of the new passenger car market on the continent continues to shrink, falling to just 2.8 percent in the first two months of the year. Registration numbers published by the European Automobile Manufacturers' Association…

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It's Over: Ford Focus Production Officially Ends

[Update] Footage of the final Focus from the Saarlouis factory has been embedded below.

Motor1

This Ford Concept Nearly Became the Mustang's Fastback Sibling

Ford has been axing cars left and right over the past few years. In a short span, we’ve had to say goodbye to the Fiesta, Fusion (Mondeo in Europe), and Taurus. America missed out on the current Focus, but that hardly matters now since production of the fourth-generation compact ends…

Motor1

BMW and Toyota Were Right: Going All in on EVs Was a Mistake

At the beginning of the decade, car companies rushed to set expiration dates for combustion engines. It's as if there was a race to see who could go all-in on EVs first, with companies like Volvo and Bentley pledging to abandon gas cars by 2030. Others, like Ford of Europe,…

Motor1

Ford Will Launch New Cars in Europe to Combat Dwindling Sales

Ford of Europe is currently a shadow of its former glory after the Blue Oval’s Grim Reaper killed so many cars in recent times. In just a few years, we’ve had to say goodbye to the Ka, Mondeo, Fiesta, S-Max, and Galaxy. Additionally, the Focus will bite the dust later…

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Volkswagen Could Give Ford More Reskinned Cars

Ford of Europe is not doing well. Last year, the Blue Oval moved 426,307 cars in the 27 countries that make up the European Union, plus the United Kingdom, Iceland, Liechtenstein, Norway, and Switzerland. That’s 87,174 fewer vehicles than the year before, causing the brand’s market share to drop to…

Motor1

RIP: Ford Focus Production Ends in November

One by one, Ford of Europe's iconic nameplates are dying. The final Mondeo (aka Fusion in the US) was built in April 2022, followed by the last Fiesta in July 2023. Later this year, the Focus will also be retired. In an e-mail to Motor1, the company's European Communications Manager, Finn…

Motor1

Ford's European Sales Cratered in 2024

Gone are the days when Ford was a force to be reckoned with in Europe. The sales results for 2024 show how drastic decisions to cut models have seriously impacted demand. The European Automobile Manufacturers' Association (ACEA) has published sales data for the previous 12 months, and the numbers are…

Motor1

Ford Puma Gen-E Electric: This Is It

After killing gas cars left and right, Ford of Europe is pinning its hopes on EVs to remain competitive. However, it has already backtracked from its plan to go completely electric by 2030. In addition, the new Explorer and Capri are facing production cuts because of poor demand. Even so,…

Motor1

Ford to Lay Off 4,000 People In Europe

Ford of Europe was a success not that long ago, building great cars customers loved in huge numbers. Then it decided to end production of a number of those cars, notably the Mondeo and Fiesta to focus on to crossovers and EVs. It's a bet that hasn't paid off. Ford…

Motor1

Ford Electric SUV Based On VW's MEB Platform Debuts March 21

It's expected to look substantially different than the ID.4.

Motor1

Ford Promises To Be "More American" In Europe, New Slogan Introduced

The Blue Oval wants to sell "freedom, outdoors, and adventure" to European buyers.

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[UPDATE] Ford Performance Teases "Something Electrifying" For Goodwood

Ford will reveal the mystery model on June 23.

Motor1

Ford Supports European Sales Ban Of ICE Cars By 2035

The European Parliament and EU governments will decide their positions in June.

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