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DARK SECRETS: Fortune brainstorm design | Vintage Vibes

AI can lead to ‘somewhat mediocre’ results for designers, warns CEO of design consultancy IDEO

AI can be a powerful tool for designers, but human creativity is still key, Mike Peng said at Fortune Brainstorm Design in Macau on Dec. 2.

Fortune · Dec 9, 2025

Luxury hotels need to have ‘a point of view’ to attract visitors hungry for experiences, says designer André Fu

Fu and Swire Hotels deputy chairman Toby Smith discuss design and “quiet luxury” at Fortune Brainstorm Design.

Fortune · Dec 5, 2025

Should form always follow function? Architect Ole Scheeren isn’t sure: ‘We think of buildings as living organisms’

“When form follows function, architecture … offers no more than is asked of it,” architect Ole Scheeren said during Fortune Brainstorm Design on Dec. 2.

Fortune · Dec 4, 2025

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Designer Kevin Bethune: Bringing 'disparate disciplines around the table' is how leaders can 'problem solve the future'

“Collaboration is the currency that informs future innovation,” said Bethune, the founder of dreams • design + life, at Fortune Brainstorm Design.

Fortune · Dec 3, 2025

Inside the secret history of Design for Good, an alliance between companies with $4 trillion in market cap to devise solutions to the world’s biggest problems

Design for Good co-founder Ben Sheppard explains why big names like Microsoft, Nestle and DBS got involved.

Fortune · Dec 13, 2024

Beats by Dre designer Robert Brunner’s advice for designers trying to make themselves heard: ‘Go take the comedy class’

"Learn how to stand up in front of people to communicate thoughts and ideas”, Ammunition founder Robert Brunner said at Fortune Brainstorm Design.

Fortune · Dec 9, 2024

Data activist Renée Cummings says there’s an important question to ask when making responsible AI: ‘Where did this data come from?’

“Sometimes we’re using...data that’s actually missing critical pieces of the stories that need to be told," Cummings said at Fortune Brainstorm Design on Thursday.

Fortune · Dec 6, 2024

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Gadi Amit, famed Fitbit designer, wants his peers to challenge the ‘money and tech folks’

At Fortune’s Brainstorm Design conference, NewDealDesign founder Gadi Amit said he was “proud” of his early skepticism of design thinking.

Fortune · Dec 5, 2024

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