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THE TRUTH ABOUT: Fractal - Caught on Camera

“It could give my Quad Cortex mini a run for its money”: My pick of the best new guitar gear launched this week – and the new drops you might have missed

Vote for your favorite new release in Guitar World's weekly guitar gear poll

Guitar World

AI startups fuel talent war as hiring surges across India

India's AI startups are experiencing a hiring surge, outpacing the broader tech sector as companies transition from AI experiments to large-scale deployments. Driven by demand for generative AI and automation, recruitment is booming across engineering, product, and customer-facing roles. This growth, however, highlights a significant talent shortage, pushing compensation for…

The Economic Times

Alex Lifeson’s Rush reunion live rig has been revealed – and there’s not an amp in sight on the Fifty Something tour

Tube amps remain sidelined for the band's reunion tour as Lifeson leans into modeling gear

Guitar World

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Fractal Launches Cogentiq E-Commerce: AI that Acts on Profit Signals in Minutes

NEW YORK, June 11, 2026 /PRNewswire/ -- Fractal (http://www.fractal.ai/), a publicly listed global enterprise AI company serving Fortune 500 organizations, today announced the launch of Cogentiq e-commerce, an AI-native Always on E-Commerce Profit Engine that helps consumer products companies stay competitive across e-commerce channels like Amazon. Cogentiq e-commerce monitors and…

AAP

“Make no mistake, it could grace any professional stage with its superb range ofsounds, rugged build and great flexibility”: Fractal Audio Systems AM4 review

Fractal’s AM4 aims to make the company’s prestigious amp and effects modelling accessible to a larger audience

MusicRadar

“I thought, ‘Wouldn’t it be cool if I could go back and emulate all those guitar sounds I had from those records?’” Alex Lifeson used TONEX and Fractal to recreate classic Rush tones – and he’s taking them on tour

Lifeson has become a digital modeling convert in recent years after IK Multimedia cloned his amp collection – and the results blew him away

Guitar World

Fractal says enterprise AI market still wide open as Q4 profit more than doubles

AI services firm Fractal Analytics saw net profit more than double to Rs 116 crore in Q4, driven by improved margins. CEO Srikanth Velamakanni highlighted the expanding enterprise AI market as a vast opportunity, not a zero-sum game, with strong demand and a focus on outcome-driven models.

The Economic Times

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Fractal bets big on enterprise AI despite TMT weakness dragging revenue growth

Analytics firm Fractal sees robust enterprise AI growth, with banking and life sciences booming at 40% and 80% respectively. Despite a dip in its TMT sector due to client-specific issues, overall revenue grew 19%. Strong client retention, averaging 112%, highlights deep partnerships and continued AI adoption, signaling a promising future.

The Economic Times

Groww investors make bank; Mobikwik, Fractal's Q4 profits surge

Groww delivered strong returns to early investors after the IPO lock-in expired. This and more in today's ETtech Top 5.

The Economic Times

Fractal Analytics Q4 Results: Profit more than doubles to Rs 116 crore

Fractal Analytics reported a significant financial leap, with its Q4 profit after tax doubling to Rs 116 crore, fueled by an impressive 82% surge in its healthcare and life sciences division. The company's overall revenue also saw a healthy 17% increase. This robust performance, coupled with a debt-free status post-IPO,…

The Economic Times

Enterprise AI firm Fractal Analytics posts 17% rise in Q4 revenue; profit doubles to Rs 115 crore

Fractal Analytics saw a sharp profit increase in the March quarter, fueled by strong demand for enterprise AI services. Revenue grew 17% year-on-year to Rs 886.3 crore, while net profit more than doubled to Rs 115 crore. For the full financial year, revenue rose 19% to Rs 3,300 crore and…

The Economic Times

Paperwork causing AI mission lag as startups flag funding, IP concerns

IndiaAI mission startups face delays in formal agreements, impacting non-compute support and raising IP concerns. While compute access is provided, founders report operational hurdles and potential timeline shifts due to pending MoUs. The government is exploring advance payments to mitigate these issues.

The Economic Times

Fractal Design Scape review: Is this the prettiest gaming headset ever made?

The sophisticated Fractal Design Scape is more than just a looker. It sounds great and comes with a useful charging dock, although the mic is quite tinny.

Tom’s Guide

The Fractal Scape has no business offering this many features for a wireless headset at this price

A minimalist wireless headset with a surprisingly affordable price considering how feature-rich it is. It’s like Apple got into the gaming market – and became way more generous.

TechRadar

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MyLifeXP

India’s Top 5 AI Innovations in 2026

India’s Rise as an AI Innovation HubArtificial intelligence is no longer confined to research labs or global tech giants. India has stepped into the spotlight as a leading contributor to AI development, thanks to its skilled talent pool, increasing investment in technology, and strong digital adoption across sectors. Over the…

MusicRadar

“The legendary sound and feel, now reimagined for your DAW or desktop”: Amp modelling titan Fractal Audio unveils its first guitar plugin suite

The ICONS series is created using the same algorithmic magic as Fractal's Axe-Fx modelling units, and its debut Fullerton Collection features a range of models inspired by vintage Fender

Guitar World

“Everything you need to create truly iconic tones”: Fractal goes up against Neural DSP and IK Multimedia with ICONS – its first-ever plugin

ICONS is the first of a series of plugins, and offers 36 Fender-style amps and a load of effects lifted from Axe-Fx

Tom’s Hardware

Fractal Design's new North and North XL Momentum Edition cases sport stealthy black wood slats, promise quieter fans – XL model also supports back-connector motherboards

Fractal Design's North cases kicked off the wood accent trend, and it's been one of our favorite cases since 2022. Now the company is updating the line, with an all-black North Momentum Edition that includes the company's new and improved fans, while the larger XL model now supports rear-connector motherboards.

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Guitar World

"Fractal's renowned amp modeling at a lower entry price": Fractal AM4 review

Roadtesting Fractal's renowned amp modeling at a price that could make a serious splash in the compact modeler market

PC Gamer

The Fractal Design Scape feels like a gaming headset from the future, which makes it the best thing I've tested in 2035. I mean, this year

I've seen the light, and I don't want to go back.

Guitar World

“We were kind of forced to come up with asolution for playing a show in Antarctica where we couldn’t have speakers”: Why did the world’s biggest metal band switch to amp modelers?

Metallica officially said goodbye to quote/unquote real amps after an epiphany at the South Pole. James Hetfield’s tech, Chad Zaemisch, explains how it was Fractal all the way after their day on the ice

Guitar World

“In my experience, it's the easiest modeler to use live”: Line 6 Helix Stadium XL Floor review

With a massive touchscreen, new ‘Agoura’ amp modeling, a more compact size, and a host of other features, Line 6 looks to take the modeling crown with the sequel to the Helix

Guitar World

“I was really concerned. I didn’t want to be like Nokia when the iPhone came out”: How Line 6 and Kemper’s early releases inadvertently inspired the creation of their biggest rival

Neural DSP CEO Doug Castro looks back on the company’s beginnings

Guitar World

“Time to add a 5th JHS pedal to my rig? With 25% off this just-launched distortion, it’s hard to resist”: All the guitar gear that has caught my eye this week – including the unmissable Black Friday gear discounts I’m eyeing up

The Kilt celebrates its 10th birthday, Fractal goes up against IK Multimedia and Line 6, and Tom DeLonge reaches for the stars (literally)

Guitar World

“Our most compact all-in-one unit ever”: Fractal goes up against IK Multimedia and Line 6 with the AM4 – its most affordable and user-friendly amp modeler to date

With a new UI and Axe-Fx III at its core, the AM4 becomes the perfect entry point to the Fractal ecosystem

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