FORGOTTEN HISTORY: Gabe dalporto | History Defined

Guitar Center is dropping its ban on playing 'Stairway to Heaven.' It’s part of the CEO’s big turnaround plan

The big box chain wants to feel more like your neighborhood indie guitar store.

Fortune · Oct 10

More people are visiting Guitar Center, but have its stores improved?

How have your experiences in-store changed over the past year? Has the company delivered on its CEO’s promises of improvement? Let us know your thoughts

Guitar World · Aug 31

“Very few people in the history of the electric guitar have pushed the design forward more than Paul”: John Mayer to induct Paul Reed Smith into Guitar Center Rockwalk

The esteemed guitar builder’s dedication to craftsmanship and innovation has been recognized

Guitar World · Aug 28

“A full circle moment after all these years of making music side-by-side”: Billy Idol and Steve Stevens inducted into Guitar Center’s Hollywood Rockwalk

They’ll be be among some prestigious players on Sunset Boulevard

Guitar World · Jun 15

“A lot of guitar players are like, ‘Oh, well, Jimmy Page was fine with that, so I guess I don’t need more fret access, or I don’t need better balance’”: Tosin Abasi on the art of designing cutting-edge instruments that keep the guitar’s core

The Kaizen – which Abasi designed in collaboration with Ernie Ball Music Man – looks to drag guitar design into a bold new future

Guitar World · May 28

“Would you rather we didn’t listen to customers? That we just hide in our offices and listen to some corporate shirts pontificate on pickup choices?” Guitar Center CEO responds to backlash over the brand’s in-house guitar project

Gabe Dalporto gives his take on why gearheads should contribute their ideas to Guitar Center’s new Guitar Lab initiative

Guitar World · May 26

“We’ve got the company on a good trajectory. Now we’re playing offense”: Guitar Center has joined forces with the founder of Reverb – what does this mean for the retail giant?

David Kalt spearheaded Reverb for six years and has been brought onboard as Guitar Center enters a new era

Guitar World · May 22

“These songs are played a lot. They’re often not played well”: Top 10 riffs played in-store at Guitar Center revealed

And Stairway To Heaven is conspicuous by its absence

MusicRadar · May 5

“These songs are played a lot. They’re often not played well”: Guitar Center reveals the 10 most-played guitar riffs in its stores – and no, Stairway to Heaven isn’t one of them

CEO Gabe Dalporto surveyed GC staff to discover the riffs that torment them on a daily basis – but some surprisingly big names don’t get a look-in

Guitar World · May 5

“We are about to do something insane… and you're the designer!”: Guitar Center is launching its own guitar brand and it wants players’ input with its design

CEO Gabe Dalporto wants to build a “a revolutionary guitar” and would like you to slide into his sub-Reddit with some ideas

MusicRadar · Apr 9