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FORGOTTEN HISTORY: 8 | History Defined

7 Celeb Brand Collaborations That Were Financial Flops—But Taught Good Lessons

Celebrity brand collaborations can feel like rocket fuel for sales: a big name, a splashy launch, and the promise that fans will buy whatever their idol touches. Sometimes, though, the hype fizzles into awkward headlines and financial losses. These high-profile missteps didn’t just tank balance sheets; they also left behind…

Everybody Loves Your Money

All white, Anne Hathaway puts a cool-girl twist on wearing the shade from top to bottom.

The Devil Wears Prada 2 actress gives us a lesson in how to elevate classic whites

Woman & Home

Gap Shares Rise As JPMorgan Sees Inflection Point Under CEO's Merchandising Playbook

Retailers are navigating a challenging landscape marked by shifting consumer preferences and unpredictable weather patterns, which impact seasonal sales. In this environment, companies like Gap, Inc. (NYSE:GAP) are striving to adapt their strategies to maintain growth and profitability.

Benzinga

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Hailey Bieber Makes On-Sale Gap Jeans Look Runway-Worthy

Somehow, they haven't sold out yet.

Marie Claire

The Chicest Fall Sweaters Are on Sale—But Not for Long

You won't see chic knits this discounted in a month or two.

Marie Claire

Gap Stock Slides On Q2 Earnings: Key Details From The Report

Gap Inc (NYSE:GAP) reported second-quarter financial results after the market close on Thursday. Here’s a rundown of the report.

Benzinga

I’m On a Mission to Elevate My Fall Workwear Wardrobe—20 Affordable Bags I Have My Eye On

Stylish, laptop-friendly totes for all of your office essentials.

Marie Claire

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Fall Is My Favorite Season—22 Pieces I Can't Stop Thinking About

&Daughter, 6397 News, and more.

Marie Claire

Is Katseye a Real K-Pop Group? Meet the Girls in Gap's Latest Viral Commercial

Katseye, the multinational girl group formed through Hybe and Geffen's Dream Academy, stars in Gap's viral 'Better in Denim' campaign. From charting singles to fashion takeovers, here's everything you need to know about the rising pop act.

International Business Times UK

This Gap Analyst Is No Longer Bullish; Here Are Top 5 Downgrades For Friday

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades, downgrades and initiations, please see our analyst ratings page.

Benzinga

Gap jumps on the Sydney Sweeney bandwagon with "inclusive" new campaign

But has it gone far enough?

Creative Bloq

“I’m Offended”: People Have Strong Opinions Over Yet Another Jeans Ad, This Time It’s Gap’s

Some saw Gap’s commercial as the “antithesis” to American Eagle’s controversial campaign starring Sydney Sweeney.

Bored Panda

GAP's 'Better in Denim' Ad with Katseye Takes a Subtle Dig at American Eagle's Sydney Sweeney Campaign

GAP's latest 'Better in Denim' campaign with Katseye uses Kelis' hit 'Milkshake' to showcase inclusivity and style, sparking comparisons with American Eagle's Sydney Sweeney ad, which faced backlash despite boosting sales.

International Business Times UK

26 Affordable Fall Bags From Mango, Gap, and Madewell That Will Transform Your New-Season Wardrobe

Buttery suede and rich autumnal colors make these picks obsession-worthy.

Marie Claire

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The Independent UK

Best men’s shorts to keep you cool all summer

If you’re looking for the perfect pair of shorts for warmer weather, I’ve got you covered

Marie Claire

The 19 Chic Sale Finds I’m Adding to My Fall Wardrobe Before They Sell Out Next Week

From suede pieces to baggy denim.

Marie Claire

Gracie Abrams Has a Total Princess Moment in a Custom GapStudio Blush Pink Cape Dress

The "Risk" singer wore the Zac Posen design for a music festival performance.

The Independent UK

Trump’s trade war about to cost Americans 1.8% more in the short term, Yale analysis finds

Trump falsely claims tariffs are paid by foreign countries — they are typically paid by American importers

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news in one place.

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Marie Claire

7 Fun, Cool Girl-Approved Sweater Trends I’m Investing in for Fall 2025

Sweater vests, ponchos, striped knits, and more.

The Independent UK

Trump’s tariffs are now in place. Alcohol, a cup of joe and Toyotas are about to cost a whole lot more

Trump’s tariff rates are the highest the US has seen since the Great Depression

Marie Claire

18 Under-$150 Transitional Pieces I’m Going to Be Living in Over the Next Four Months

Lightweight sweaters, elevated basics, staple denim, and more to nail new-season dressing.

Livingetc

Gap Just Collaborated With This Celeb-Backed Luggage Brand on Suitcases in This Year's Hottest Color — "As Timeless as Neutrals and Bold as Aluminum"

The Shay Mitchell-designed Gap x BÉIS capsule reinterprets the brand's iconic denim clothing in globetrotting form

Woman & Home

Dare I say, I’m a little excited for autumn styling after seeing Zara Tindall’s indigo jeans and cosy knit in Australia

She stepped out in Melbourne in an outfit combination that's perfect for the cooler weather to come

Fortune

Athleta poaches a woman Nike executive to be its new CEO

Maggie Gauger will be charged with reinvigorating the one high-flying division of Gap Inc.

Marie Claire

Shay Mitchell's Béis x Gap Collaboration Is a One-Way Ticket to Better Travel Outfits

Shay Mitchell filled 'Marie Claire' in on all the functional details.

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