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EXPLAINED: 2 | Vintage Vibes

Gen Alpha is snubbing the careers that boomers dreamed of. As influencers become the new faces of entrepreneurship, they want in

Goodbye, quarterbacks and ballerinas: Gen Alpha dreams of becoming the next MrBeast or Ms. Rachel.

The rise of the skincare tweens: How retinol serums and eye creams took over childhood

The rise of the skincare tweens: How retinol serums and eye creams took over childhood

IN FOCUS: As Gen Alpha beg their parents for £50 retinol creams and host parties at popular beauty retailers, Charlotte Cripps, a mum of two, explains why she’s stepping back from the ‘Sephora kids’ trend before it’s too late

The Independent UK

Gen Alpha keeps tripping and falling over their own Crocs, so schools are banning the shoes over safety concerns

Gen Alpha keeps tripping and falling over their own Crocs, so schools are banning the shoes over safety concerns

Dozens of schools across 12 states have prohibited Crocs from their dress codes.

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Gen Alpha is stealing zippers from Nike backpacks to resell them to victims at hiked-up prices

The iPad kid generation has targeted Nike Elite as its latest brand obsession.

Gen Alpha’s ‘Sephora kids’ trend has reached a fever pitch, forcing summer camps to ban skincare items

Skincare is the latest fad among Gen Alpha, who are easily influenced by internet trends—and eager to spend their parents’ money.

Recession-blighted millennial parents are trying to raise their 'Gen Alpha' kids with the one thing they never had

After years of struggling to grow their wealth, millennials parents want to make sure their children are financially secure.

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