EXPLAINED: Guive balooch - The Real Truth

L'Oréal's new glass straighteners look cool, but it's the multi-styler design that has me really excited

Exclusive: I spoke to a L'Oréal exec to get the low-down on the innovative upcoming launch.

TechRadar · Feb 5

I just saw L'Oréal's ultra-flexible silicone LED mask, and it's about to seriously shake up the beauty market

Exclusive: "We wanted to create something inspired by a sheet mask, which could be thin, pliable, flexible, but could work as well as the masks that are at the highest level, technically."

TechRadar · Jan 7

Health tech at CES 2026: From LED masks to smart scales and a smart menstrual pad

A smart menstrual pad, an allergy device, and an LED mask were some of the health tech devices worth watching at CES 2026.

Euronews · Jan 7

Tech Helps Beauty 'Dreams' Come True, Says L'Oreal

Technology, in particular artificial intelligence, is making it possible to fulfill beauty wishes like never before, Guive Balooch, global vice president of L'Oreal's Tech Incubator, told AFP.

International Business Times · Jan 9, 2024

Loreal is set to blow you away with its new infrared-light-based and app-connected hair dryer

L'Oreal partners with Zuvi to make an app-connected styling device that combines light and air to dry your hair.

TechRadar · Jan 9, 2024