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FOUND: 2 - What They Never Told You

Harley's Moving Engine Production To The US. Switches After Years of Offshoring

Harley-Davidson announced that it would be moving production of its Revolution Max engine to its Pennsylvania and Wisconsin facilities after years of building them in Thailand. The company stated it's part of its 'Back to the Bricks' strategy.

RideApart

Indian Motorcycle Launches Attack Ad On Harley-Davidson. All But Confirms Right-Wing PR Campaign Reporting

Indian Motorcycles launched a political-style attack ad campaign on Harley-Davidson, and comes on the heels of reporting its marketing is being directed by a former Trump campaign adviser.

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Indian Motorcycle's New PR Firm Might Be Behind Right-Wing Influencer Campaign. Former Trump Campaign Operative Connected

Noise Media, which partnered with Indian Motorcycles, was working with former Trump campaign manager Brad Parscale and could be the brains behind the current right-wing influencer campaign. He's also a registered Israeli agent.

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Influencers Are Calling Harley Woke Again. Then They're Hyping Indian Motorcycles

A number of right-wing and far-right influencers have simultaneously started posting how Harley-Davidson has gone 'gay and woke.' They then start promoting Indian Motorcycles, which has led many to believe it's a paid campaign.

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Harley Might Have Two New Models Coming Soon. Here Are The Motor Company's Trademarks

Trademark applications don't always result in new bikes, but they're frequently some of the earliest signs that new models are coming.

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It’s $92, weighs 4.5kg and is packed with features, and Harley Benton calls it “ultimate grab-and-go practice station” – meet the DNAfx AmP10 modelling combo

This compact 10-watter has four user definable presets, four amp models, onboard effects, Bluetooth, a full-range 6" speaker, an onboard tuner and more

MusicRadar

Harley's LiveWire Just Bought This EV Dirt Bike Startup, And That Might Save It

Dust Moto, a small EV dirt bike startup, was just purchased by Harley-Davidson's LiveWire EV offshoot. And after years of unbelievably poor sales, this could be the shot in the arm LiveWire needs to survive.

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This Chinese Hardtail Cruiser Is Powered By An Old Sportster Motor

The Bashan BS1200-G is a Chinese made cruiser with Italian ties and a Harley-Davidson motor, well, sort of.

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Harley-Davidson's Sportster Is Returning, And Its Entry Motorcycle Will Be Under $10k

The Harley-Davidson Sportster was a fan favorite, but the company killed it after taking a loss on every single motorcycle. But now, with a new CEO, he's bringing it back, along with an entry-level motorcycle that's priced under $10,000.

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Harley-Davidson Thinks It Can Quadruple Profits Even As Dealerships Close And Sales Plummet

Harley-Davidson's sales have been in freefall for decades now, as older generations stopped buying new motorcycles, and younger generations don't want or can't afford the Motor Co.'s offerings. So color us surprised when the new CEO announced his intent to quadruple profitability in less than five years.

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Harley Is Recalling Thousands Of Touring, Cruiser, and Trike Models Over Airbox Issue

If you own a 2024 through 2026 Street Glide, Road Glide, Fat Boy, Breakout, or Road Glide 3, you'll want to know about this recall.

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Weirdly, Harley-Davidson Partnered With Jeep In Europe Instead of Ford

Famously, Ford's CEO Jim Farley sits on Harley-Davidson's board of directors. Yet, for some reason, Harley just announced it's partnered with Jeep in Europe.

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Your Kid Wants and Needs This Harley-Davidson Ride Machine

Remember those kids' ride machines where you threw a couple quarters and rocked back and forth? Yeah, you can get one for your kid in the shape of an old-school Harley-Davidson motorcycle right now.

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Harley-Davidson Is Turning An Italian Beach Town Into A 4-Day Motorcycle Festival

Harley-Davidson kicks off its 2026 European event season with the new Spring Rally in Senigallia, Italy.

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MarketBeat

Harley-Davidson Rallies 38%, But Analysts See Downside Ahead

Harley-Davidson stock has surged, but analyst skepticism, weak earnings, and rising short interest suggest limited upside ahead.

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A Harley-Swapped Go-Kart Is as American Muscle as It Gets

The folks at CarsandCameras shoehorned a 1200cc Harley-Davidson motor into a go-kart frame, and the thin rips insanely hard.

MusicRadar

“Grab your hairspray and slip into your spandex”: Harley Benton takes on the high-performance heavyweights with a $400 S-style with a Floyd Rose 1000 Series trem refreshed in six “unapologetically ‘80s” Sparkle Burst finishes

Super-affordable, built for shred, and now available in an array of new colours – and with single and dual-humbucker versions of each

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Harley-Davidson’s Workforce Keeps Shrinking, Is It Time For The Company To Adapt?

Harley-Davidson plans a 'strategic reset' to cut costs and address declining motorcycle demand. Can it finally turn things around?

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RideApart

You Can Pick Up One of Harley's Best Motorcycles For a Song Right Now

The Pan America, one of the better Harley-Davidson motorcycles in recent memory, is a Screamin' (Eagle) deal if you pick one up used right now.

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Harley-Davidson's Cafe Racer Concept Needs To Be Built, Along With a Smaller Pan America

Harley just brought out a cafe racer concept called the RMCR, and it's what it should be building to ensure its future. That, along with a small entry motorcycle, and a lower-displacement Pan America.

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Harley-Davidson's "Homecoming" Festival Is No More, Moves Back To Anniversary Mode

Harley-Davidson is also back to sponsoring Milwaukee's annual Summerfest celebration for 2026, just in time for America's 250th anniversary this July 4th.

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Harley-Davidson's Customers Got Screwed By Trump's Now-Illegal Tariffs

Tariffs are taxes on the people, that's just plain fact. And the Trump administration's now-illegal tariff taxes hit Harley-Davidson's customers hard in 2025.

RideApart

There's A New Harley-Davidson Sportster S Top Triple Clamp Recall, Heads Up

It's both an expansion and a replacement of a previous Sportster S recall from 2025, and your bike may still be affected even if you already had it serviced.

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Harley-Davidson Confirmed 'Headcount Reductions' Are Coming to Course Correct Company

After its investor meeting where it presented its yearly financials, a Harley-Davidson spokesperson said that part of how the brand would right the ship would be through layoffs.

RideApart

Harley-Davidson's 'Taking Deliberate Actions to Stabilize Business' Following Massive Sales Decline

The Motor Co.'s 2025 was, let's just say, not great, and in its Q4 earnings report, newly minted CEO Artie Starrs had to deliver the news that it saw a 26% decline in revenue compared to the year prior.

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