Emami's BoroPlus takes on Johnson’s, Himalaya, Mamaearth with FromMaa launch
Emami-owned BoroPlus has entered India’s fast-growing baby-care market with BoroPlus FromMaa, offering lotion, cream, soap, shampoo, massage oil, powder and diaper rash cream. The launch targets rising demand for premium, natural and specialist baby products, putting Emami in competition with Johnson’s Baby, Himalaya and Mamaearth, among others.
The Economic Times ·