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EXPLAINED: Iab - The Real Truth

PPC management after the algorithm took over the bidding

Google's Smart Bidding now prices each search auction on its own. Here is what PPC management involves once the machine, not the marketer, sets the bid.

David Shands Made $10M From Podcasting — Says You Haven't Missed The Opportunity Yet

David Shands Made $10M From Podcasting — Says You Haven't Missed The Opportunity Yet

Social Proof Podcast host David Shands says he earned over $10M from podcasting in six years as US podcast ad revenue hit $2.9 billion in 2025, per IAB and PwC.

International Business Times UK

Law & Order: SVU Star Talks Learning From The ‘Best In The Business,’ But How Much Does Curry Have Benson’s Back?

Law & Order: SVU Star Talks Learning From The ‘Best In The Business,’ But How Much Does Curry Have Benson’s Back?

Curry's loyalty is about to be tested.

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North Korean hackers linked to Play ransomware attacks

Jumpy Pisces is moving away from espionage and into ransomware, offering IAB services to peers.

Digital Ad Sellers See More Political Activity, IAB Study Finds

84% of sellers say prices are up

Broadcasting & Cable

IAB: Ad Buyers Boost Digital Video Spending But Complain About Inadequate Measurement

89% of buyers are now using alternative measurement currencies and 75% of CTV advertising is now programmatic according to a new IAB report

IAB: Digital Video Ad Spend Will Jump 16% in 2024

Report predicts growth in CTV, with programmatic buying and alternative currencies gaining ground

Broadcasting & Cable

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"IAB Tech Lab Expands Open Measurement SDK Capabilities to Support Samsung and LG TVs

"IAB Tech Lab Expands Open Measurement SDK Capabilities to Support Samsung and LG TVs

Lab is working to establish a standardized, reliable measurement of viewing across all digital platform

Ad Spending on Digital Video Expected To Grow 16% in 2024

Ad Spending on Digital Video Expected To Grow 16% in 2024

IAB forecast calls for CTV to jump 12% to $22.7 billion

Multichannel News

IAB Makes Three Appointments to Its Leadership Team

IAB Makes Three Appointments to Its Leadership Team

The group fills key positions with Cintia Gabilan as VP of Media Center, Arlene Mu, assistant general counsel, and Nadine Karp McHugh, executive in residence

U.S. Digital Advertising Revenues Hits High of $225B

U.S. Digital Advertising Revenues Hits High of $225B

Total digital advertising grew 7.3% in 2023 compared to 2022 while digital video ad revenue hit $52.3B in 2023

Roku, Samsung, Vizio, TikTok, Meta To Present at NewFronts

Roku, Samsung, Vizio, TikTok, Meta To Present at NewFronts

Presentations run from April 29 to May 2

Multichannel News

IAB: Digital Industry Moves Aggressively to `Privacy-by-Design’

IAB: Digital Industry Moves Aggressively to `Privacy-by-Design’

IAB’s Annual State of Data Report reveals the digital ecosystem is making major adjustments as it moves towards a privacy-by-design architecture

IAB Names John Halley New IAB Board Chair

IAB Names John Halley New IAB Board Chair

The president of Paramount Advertising will be new Chair for 2024; Shenan Reed at General Motors will serve as vice chair

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Watch | Transforming lives of the differently-abled in Madurai

The bakery ‘Thank U’ was started in 2020 by the Indian Association for the Blind (IAB) with the sole aim of providing job opportunities to the differently abled people.

Nottingham Post

'Difficult decisions' needed as Nottingham City Council reveals new £26m budget gap

Nottingham City Council is also predicting a budget gap of £51 million for next year

IAB Tech Lab Officially Launches Group to Develop TV Ad Technical Standards

Inaugural members of the Advanced TV Commit Group include leading broadcasters, technology providers, and TV industry trade organizations

Nottingham Post

'Lack of urgency' at Nottingham City Council as Government 'disappointed' with pace of improvements

The Government says it will continue to assess whether commissioners should be sent in

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IAB: U.S. Podcasting Ad Revenue to Hit $4B in 2025

Revenues were up 26% in 2022 according to IAB

IAB: 2022 U.S. Digital Video Ad Spend to Hit $55.2B in 2023

Digital video advertising is growing twice as fast as the overall digital media ad spend

Broadcasting & Cable

NewFronts: Digital Video Ad Spending Seen Growing 17% in 2023: IAB Report

Two-thirds of buyers say creator-driven video could be considered ‘premium’

IAB: Internet Ad Revenue increased 10.8% to $209.7B in 2022

Digital video revenues totaled $47.1 billion in 2022, way up from $26.2B in 2020

Multichannel News

YouTube, Vizio, Amazon, Peacock, Roku, TikTok and Meta Headline NewFronts

Brief presentations featured Wednesday on IAB Main Stage

Nottingham Post

Nottingham City Council approves extra £2.4 million to 'accelerate' its improvements

The council were recently given a list of 39 instructions that have to be completed by a certain deadline.

Nottingham Post

Nottingham Council to spend £1m filling finance staff vacancies after 'limited' recruiting success

Nottingham City Council says there is a "national shortage" of qualified and experienced staff and that its salary levels are not competitive

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