Daniel Rotman built PrettyLitter into a brand valued at $1.4 billion before Mars’ buyout
Daniel Rotman saw an opportunity in a market he believed had been overlooked: cat care. In 2015, after an experience that left him questioning how early cat owners could spot signs of illness, he began exploring whether cat litter could do more than absorb waste. The result was PrettyLitter, a…
The Times of India ·