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HISTORICAL FACTS: 2 | History Defined

CES2024: iSpot.tv Unveils New Streaming Measurement Offering

The dedicated Streaming Measurement offering and new suite of metrics track audience consumption of CTV advertising at scale

TV Tech

iSpot.tv Unveils New Streaming Metrics for CTV (CES 2024)

CEO Sean Muller sees data as the foundation for cross-platform currencies

Multichannel News

iSpot Hires David Coletti To Head Sports Insights Unit

Exec had been with Disney and ESPN

Broadcasting & Cable

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Impressions Spike for TV Ads in NFL Games

With impressions up by 12%, Travis Kelce tops the list of NFL players who are seen in ads according to iSpot

TV Tech

More Advertisers Getting a Kick From Women's World Cup Soccer

Ads featuring players score in likability and attention, per iSpot

Broadcasting & Cable

VideoAmp Navigates Mediaocean in Currency Test With Paramount, OMG

Legacy buying platform opens door to alternative measurement companies

Broadcasting & Cable

Camelot Inks Measurement Deal with iSpot.TV

Camelot’s clients will have access to iSpots measurement and emerging currency tools as Camelot’s preferred video measurement platform

TV Tech

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Media Agency Camelot To Use iSpot Measurement, Currency Capabilities

Campaign performance tools also available to clients

Broadcasting & Cable

iSpot Names Leslie Wood as Chief Research Officer

Exec will help build new approaches to cross-platform measurement and currency

Broadcasting & Cable

State of the Advanced Ad World According to GroupM’s Mike Fisher

Agency exec shared wide-ranging chat with Jon Lafayette at Future's Advanced Advertising Summit in L.A. on June 21

Multichannel News

Joint Industry Committee Reveals How It Will Grade Measurement Companies Seeking Certification

System will be used to evaluate Comscore, InnovidXP, iSpot, SambaTV, VideoAmp, 605

Broadcasting & Cable

Indie Streamers, Broadcasters Launch Independent Streaming Alliance

The trade group backed by ad-supported streaming television players will work to promote healthy ecosystem for independent voices and programming

TV Tech

Daytime TV Ad Impressions Up in Most Recent iSpot.tv Survey

Growth was up in broadcast network game shows, talk shows and soaps as well as syndication

TV Tech

While Linear Primetime Shrinks, Daytime Is Growing: iSpot Report

Ad impressions in daytime growing at ABC, CBS and NBC

Broadcasting & Cable

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TV Tech

iSpot Works with Google to Measure YouTube and YouTube TV Against Broader TV Marketplace

iSpot’s integration with Google’s Ads Data Hub for Measurement Partners allows advertisers to quickly track incremental reach of ad campaigns

Broadcasting & Cable

iSpot Is Working With Google To Measure YouTube, YouTube TV

Advertisers will be able to determine incremental reach

Multichannel News

Upfront Preview: Economy, Streaming, Measurement Make This Year’s Market Unique

Sports and unscripted play bigger role

TV Tech

iSpot: Fubo Reaches Audience Beyond Traditional Linear TV Advertising

FuboTV has inked a deal with iSpot.tv to bolster connected TV (CTV) measurement

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Broadcasting & Cable

Fubo Working With iSpot.tv To Measure Incremental Impressions

Study finds 40% of Fubo viewers can’t be reached on linear TV

Broadcasting & Cable

NewFronts: Amazon Has Bigger Ad Plans For Season 2 of ‘Thursday Night Football’

Adds iSpot.tv, VideoAmp for audience measurement

Broadcasting & Cable

Ad Impressions Grew 3.24% In Q1 With Big Sports Gains

Super Bowl gives Fox biggest boost, iSpot.tv says

TV Tech

Survey: 74% of Brands, Agencies Expect to Increase or Maintain Upfront Spending

The iSpot.tv survey indicates rising marketing budgets despite economic pressures across TV industry

USA Today Sports Media Group

LIV Golf executive explains delay in reporting Mayakoba viewership, why early reports were ‘incomplete’

“We've had our expectations in the realm of reality, and these numbers exceeded our expectations."

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