Wine brands chase Gen Z with playful tie-ins to Shark Week, NASCAR and more
Wine marketers are shaking things up to attract younger drinkers
AAP ·
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SHOCKING: Jessica labounty | Mind Blowing Facts
Why wine brands are ditching tradition to win over younger drinkers
The industry, long defined by its 'fuddy-duddy pretense,' is now scrambling to redefine itself for 2026 and beyond
The Independent UK ·
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