Get all your news in one place.

100's of premium titles.
One app.

Get all your news in one place.

100's of premium titles. One news app.

RARE PHOTOS: Jochen zeitz | Rare Historical Photos

"They Can't Live In the Past": Ford's CEO Has Some Thoughts on Harley-Davidson Survival

Jim Farley, Ford's CEO and one of the board members for Harley-Davidson, recently spoke about the Motor Co.'s future and where it needs to go.

RideApart

Harley-Davidson Is Having Workers Come Back Into the Milwaukee Offices Amid Board Shakeup

Harley-Davidson's new CEO is requiring all white-collar workers within 50 miles of Milwaukee to come back to the office.

RideApart

Harley-Davidson's Dealers Are Supposedly "Optimistic" About New Pizza-Guy CEO

After years of dealers claiming outgoing CEO Jochen Zeitz was out of touch, dealerships are supposedly more optimistic about Harley-Davidson's incoming CEO Artie Starr.

RideApart

From analysis to the latest developments in health,
read the most diverse news in one place.

One of Harley's New Board Members Runs Yeti, Which Might Be a Great Get

After a failed boardroom coup, and the subsequent appointment of a new CEO who comes from the golf and fast-food pizza world, Harley-Davidson just appointed two new board members. And one's from cooler brand Yeti.

RideApart

Harley-Davidson Names Artie Starrs CEO As Sales Decline

Harley-Davidson Inc. (NYSE:HOG) has appointed a new CEO amid declining sales in Q2 2025.

Benzinga

Harley-Davidson Names New CEO, Who Comes From the Entertainment and Pizza Worlds

Harley-Davidson just named Arthur

RideApart

Harley-Davidson Has a Cheap, Entry-Level Motorcycle Coming Soon

After years without a true entry-level motorcycle, Harley-Davidson will debut the Sprint motorcycle with a price tag of around $6,000 in 2026, as per the outgoing CEO said.

RideApart

Read news from The Economist, FT, and more,
with one subscription

Harley-Davidson Confirms Entry-Level $6000 'Sprint' Motorcycle To Launch In 2026, Targeting New Riders

Harley-Davidson Inc. (NYSE:HOG) announced it will release an entry-level motorcycle priced at $6000 during the company's second-quarter earnings call.

Benzinga

Harley-Davidson Sprint Motorcycle's Surprisingly Low Price Shocks Fans: Game-Changer or Brand Risk?

Harley-Davidson's 2026 Sprint, priced below $6,000, aims to attract young riders with a small-displacement cruiser

International Business Times UK

Here's What Happens Next After Harley-Davidson's Boardroom Fight

While Harley-Davidson has successfully fought off the boardroom coup brought forth by H Partners Management, along with a number of other shareholders, things aren't likely to just back to normal anytime soon. Concessions were made, and things will change at the Motor Co.

RideApart

The Harley-Davidson Boardroom Coup Has Utterly Failed

Harley-Davidson has had a rough year so far, but a bright spot just emerged. After releasing some less-than-stellar financial reports, along with being threatened by the current American administration's proposed tariffs—something that greatly affected the Motor Co. last time around—it found itself facing a board of directors coup last month.

RideApart

Road Glide bike to feature in new Harley-Davidson MotoGP series

The new Harley-Davidson championship set to feature on the 2026 MotoGP undercard will see riders battle it out on the manufacturer’s Road Glide model.

Autosport

Harley Investors Allege Backroom Deals, Say CEO and Directors Are Promising to Leave

Allegations have arisen from H Partners Management, one of Harley-Davidson's biggest investors and the leader of its current boardroom infighting, that retiring CEO Jochen Zeitz and board directors Thomas Linebarger and Sara Levinson are holding "secret" meetings with select shareholders ahead of next week's annual shareholder meeting.

RideApart

Harley's Boardroom Fight is Heating Up, Will Come to a Head Next Week

May 14th is a rather nondescript day, ain't it? It definitely isn't May 4th—yes, I'm a Star Wars nerd—nor the party that revolves around May 5th. Yet, despite its beige outward appearance, it's set to be a barn-burner, as the contentiousness over Harley-Davidson's board is set to come to a…

RideApart

Get all your
news in one place.

100's of premium titles.
One news app.

RideApart

Harley Board Nominates Board Member to Replace Dude Who Resigned in Protest

The Harley-Davidson world has been in the spotlight in recent weeks, and not because it launched a wild 150 horsepower bagger. Rather, it's been in the spotlight due to its CEO Jochen Zeitz announcing his retirement, and the power play that his retirement kicked off with a former member of…

RideApart

Harley Investors Launch Campaign to Oust Board, Were Told It Couldn't Pick New CEO

Things are heating up in the world of Harley-Davidson, as H Partners Management—owner of about a 9% stake in the company—has launched a new volley across the Motor Co's bow after being told it couldn't pick the company's new CEO. That shot? The investment firm wants to oust retiring CEO…

Fortune

Harley-Davidson slams activist investor, says it has wrecked its CEO succession process

It’s getting nasty with shares down 42% in the past year.

RideApart

Because He Couldn't Pick Harley-Davidson's New CEO, Board Member Resigns

I've been watching Harley-Davidson stories closely ever since the brand's CEO, Jochen Zeitz, announced his retirement earlier this week. When something like that occurs, there's always fallout to come. So when I saw the story of a Harley board member resigning, I figured this was just part of that. But…

Get all your
news in one place.

100's of premium titles.
One news app.

RideApart

Harley-Davidson's CEO Is Out, Company Is Looking for Replacement

A company with as much legacy as Harley-Davidson has to be a cool place to work. You've got over 100 years of lineage, culture, style, and substance propelling you forward in a way that few other companies do. And there's a reason why so many of the Motor Co's employees…

Motorsport

Harley-Davidson and MotoGP’s Dorna announce new collaboration

A day after the conclusion of the 2024 MotoGP season in Barcelona, the series’ promoter has announced a new collaboration with Harley-Davidson.

RideApart

Harley-Davidson Is Dumb Not to Sell Its Killer Small Motorcycle in the US

Harley-Davidson is getting crushed under the weight of its cruiser-centric business model. Over the last three decades, it's spent billions on pushing over-weight, over-priced HOGS to rich Boomer dentists who wanted to cosplay as Hells Angels members only for the Motor Co. to now be up a creek without a paddle…

RideApart

Harley Owner Waited a Year For a Single Part, Couldn't Ride At All

Listen, as reliable and dependable as our motorcycles are, the fact remains that these things are machines, and machines break down. I’m sure pretty much all motorcyclists have experienced being stranded—with some more than others depending on the bikes they choose.Usually, it’s as simple as ringing up a buddy with…

Fortune

Conservative activist pushing to boycott Harley-Davidson for ‘going woke’

Activist Robby Starbuck released a nine-minute video on X attacking Harley for promoting “woke” initiatives and holding LGBTQ+ events at its offices.

RideApart

Harley CEO Says X440 Bookings In India Are Exceeding Expectations

Following the launch of the Harley-Davidson X440 in India, Harley CEO Jochen Zeitz said that the reception has exceeded expectations.

RideApart

2024 Harley-Davidson Homecoming Dates Announced For Next Summer

During a panel discussion at the 2023 Harley-Davidson Homecoming festival in Milwaukee, Wisconsin, CEO Jochen Zeitz announced the dates for the 2024 Homecoming.

1 2

People

From analysis to the latest developments in health,
read the most diverse news in one place.

Organisations

Read news from The Economist, FT, and more,
with one subscription

Topics

Places

Fourteen days free

Download the app

One app. One membership.
100+ trusted global sources.